New product launches, new hires, and new events in the marketing technology industry that you may have missed this past week.
Customer journey optimization company, Yieldify, announced it has joined the Oracle Bronto Partner Program to help marketers deliver connected journeys for customers. The Oracle Bronto platform will allow marketers to easily gain email addresses from website visitors and effectively target visitors who arrive to the site with personalized messaging.
The independent advertising technology provider, OpenX, announced that Todd Parsons is the company’s new Chief Product Officer. At OpenX, Parsons will be responsible for guiding a global product team and planning, implementing, and launching a go-to-market strategy for the company’s portfolio of products.
One of the best conferences that marketers will ever attend, Video Marketing World, will host a 3-day event surrounding video strategy and increasing ROI at the end of August. Jeremy Vest, the director of video marketing, said, “Video Marketing World is all about helping brands and creators make effective video. Anyone can turn on a camera but it’s tough to make contact that grows audiences and your business. That’s why we created this event.”
To conquer the challenge of developing manual reports and showing ROI for online advertising services, Vendasta has released a new advertising reporting and analysis tool called ‘Advertising Intelligence’. The new tool plans to make it much easier for companies to bring advertising campaigns from a wide range of platforms to a one-click solution.
MeetEdgar provides companies an application to write, schedule, and post their social media content to the top 5 social platforms all in one place. The Austin-based company recently announced that it is releasing a new feature that will pull relevant content from online articles to generate up to 4 additional posts for social platforms.
Mobile marketing automation software and services provider, Bidalgo, has a new chief marketing officer. Rishi Shiva brings nearly 20 years of experience as an executive and an entrepreneur to the company and he will help to develop the company’s framework for marketing efforts and ensure product-market alignment.
Translations.com and Contentful have announced the launch of Globallink Connect, the first comprehensive translation solution which is now available from the user interface of Contentful. Some of its primary features include the ability to translate content without leaving the tool and eliminating manual efforts in preparing and transporting content.
Global B2B connections platform, Koble, has partnered with Axiata’s brand Expand to bring millions of Asian businesses to the global market. The matchmaking services allows clients and suppliers around the world to meet each other so commercial opportunities can expand. Koble combines social networking with AI to improve relationship management and business outcomes for buyers and sellers.
Reputation and customer experience management platform for enterprises, Reputation.com, announced that it has hired an industry veteran as its new CEO. Joe Fuca will be responsible for ensuring a new level of enterprise client success and platform scalability as well as leading the company in investing in infrastructure and architecture to deliver data processing improvements.
Event success platform, Bizzabo, announced the launch of a new agenda module for events and conferences. The platform aims to empower event organizers to create an agenda experience that focuses on attendees and boosts audience engagement.
In an attempt to fight fraud, improve customer experience, and ensure GDPR compliance, online electrical retailer, AO.com, has developed a 360 single customer view on the MongoDB Atlas platform. The team at AO.com chose MongoDB Atlas and was able to go from development to production in less than six months.
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