With diverse and unstructured data available everywhere, AO.com aims to establish a single customer view platform that puts customers first.
In the wake of fraud and desperate times to pass and progress toward becoming GDPR consistent, online electrical retailer AO.com built a single customer view platform on MongoDB Atlas, the completely overseen database as an administration offering from MongoDB, Inc. launched in only a couple of months, the database is pulling in the greater part of AO.com’s divergent information sources and information storehouses into one area where it can without much of a stretch be accessed, overseen and examined by staff or controllers. The group picked MongoDB Atlas, running on AWS, and could go from development to production in under a half year.
“We put customers at the heart of everything we do here at AO and that excellence extends right through to how we approach development. In fact, infrastructure is the third pillar of our business model because we know that it’s the foundation of any good customer experience, whether online or offline,” explained Jon Vines, Software Development Team Lead at AO.com.
“The single customer view project was the obvious next stage in that infrastructure evolution but as anyone who’s tried will tell you: putting a massive variety of data types and sources together in one place is really hard. Luckily MongoDB’s flexible schema proved the perfect data platform that handled anything we threw at it while still allowing us to move quickly and stay focused on the end customer. The Atlas service has been absolutely rock solid.”
The platform would need to deal with a wide assortment and high volume of data; AO always had a view to go with distributed database. The team taking care of the European Union’s GDPR regulations depends on the platform to provide an exact picture of the client’s inclinations. This enables the organization to agree to the regulations and guarantee the protection and security of a person’s information. By enhancing access to information, and presenting more computerization, extortion goals are likewise being diminished from a few days down to minutes.
“MongoDB Atlas has been the perfect tool to for us in a unique DevOps culture that prides itself on fast iteration, improving feedback loops and continuous improvement. The success of the single view project is really down to the combination of our team, our technology choices and an incredibly clear focus on putting customers first,” concluded Vines.
