Marketing is everywhere. It is broader than advertising, and it is different than sales, even though all three terms are often closely intertwined. Marketing is about creating demand for a product or service through different forms of advertising, which (hopefully) will translate into sales. Advertising, sales, and marketing work hand-in-hand. Defined simply, marketing is a strategy. It is used by organizations to determine how they position themselves in the industry, how they differentiate themselves from the competition, how they gain customers, and how they get brand recognition.
The basic marketing framework is made up of three C’s: (1) Customer – Who are an organization’s customers? What are they like? (2) Company – What kind of companies are organizations targeting? What industry are they in? (3) Competitor – How is an organization different from its competitors? What does an organization do differently than its rivals? The basic marketing framework is also made up of four P’s: (1) Product – What is it that an organization is selling? (2) Price – Does the organization provide low prices or high prices? Is it marketing to an audience that is able or willing to buy its product at the offered price? (3) Promotion – Is the organization getting its message out through radio, television, or print advertising, digital marketing, trade shows, etc.? (4) Place – Where and how is the organization getting its product distributed to the market?
Technology, whether they realize it or not, has enabled people and organizations to engage in a vast number of marketing activities each day. It has even given rise to a new industry term – martech, which is the blending of marketing and technology. TechFunnel.com is right at the intersection of this rapidly changing and complex landscape, reporting on the initiatives, innovations, tools, and people that utilize technology to achieve marketing goals and objectives.
If you are a CMO, CIO, CTO, or marketing technology and marketing operations professional, whose job demands that you stay informed about the latest martech trends and the role of technology in marketing, TechFunnel.com should be your primary resource portal. Our team of writers, editors, and creators provide relevant articles and videos about the impact of technology on marketing, the impact of digital technologies on marketing strategies, uses of technology in marketing, pertinent martech news articles, and the latest marketing technology trends.
Topics covered include online marketing, SMS marketing, social media marketing, and email marketing. TechFunnel.com profiles top martech companies, interviews martech advisors, and covers conferences that bring together the best in technology and marketing.
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