If you’ve ever responded to the question, “How inclined are you to suggest a product/service/brand to friends or colleagues?” – you’ve witnessed the core fundamentals…

Marketing is among the few business functions already being profoundly impacted by artificial intelligence (AI). Recent advances in AI have laid the foundations for several…

With Influencer Marketing becoming an important part of the marketing mix, marketers are looking for more direction to help them choose who to pick and…

Interacting with customers can sometimes be challenging. Why? The answer's simple – managing contacts, accurately diagnosing issues, and guaranteeing customer satisfaction or favorable interactions can...