Leading global technology company, Shutterstock Inc., offers high-quality assets, tools, and services through its creative platform. The company announced last week that it has launched its first brand marketing campaign in six years. The campaign was launched across digital and social channels across the US, the UK, Canada, and Australia, and
Marketing
Don’t Ignore These Marketing Technology Trends in 2019
Spiceworks Study Shows 40% of B2B Brands Will Boost Marketing Budgets in 2019
The IT industry connecting marketplace Spiceworks released a study that discusses the marketing budget trends for B2B brands. Key findings of the study suggest that 37% of all businesses are expecting their budgets to increase, while 42% believe their marketing spend would remain static. Only 8% of the businesses anticipate
Agile CRM Receives Recognition as CRM Space Leader
The business landscape and management orientation styles are becoming more and more customer focused and are increasingly opting for an all-in-one CRM platform as they help eliminate the cost of having to maintain multiple platforms, align a company’s teams onto a single platform, increase productivity and help businesses gain deeper
Forrester Announces Completion of SiriusDecisions Acquisition
Last year, Forrester announced that it had come to an agreement to acquire SiriusDecisions. Now, the research and advisory firm announced that it has completed the transaction and now owns SiriusDecisions. The acquisition deal was for $245 million in cash, subject to any adjustment. The completion of this acquisition bolsters Forrester's ability
How Consumer-Generated Advertising Can Boost Sales
The success and impact of your marketing campaigns and strategies can have a direct influence on your sales and business. From TV and radio to print and digital advertising, your business depends on other people knowing about your products and services. More and more, businesses are turning to their fan
Creating Collaborative Content in 2019 [An Interview with Barry Feldman]
Content creation and content marketing remain one of the best ways to generate traffic, nurture leads, and make money. It is one of the reasons companies including Netflix and Facebook are investing thousands of dollars in new and original content development throughout 2019 and 2020. In fact, according to a
Lead Liaison Releases New Lead Management Tool for Event Marketers
Lead Liaison, the provider of cloud-based sales and marketing automation solutions, announced earlier in December that they are collaborating with Avery, the leading manufacturer of labels and badges. Lead Liaison launched their event lead capture solution GoCapture! in October of 2017, and in early 2018. They also launched a new solution GoExhibit!, which
Razor and Blades Model: What Is It and What Benefits Does It Possess?
The razor and blade business model has been in use by companies for many years, but is most commonly associated with Gillette, the popular razor and razor blade company. Razors are a relatively low-cost item and, for some people, a one-time investment. How does a business operate profitably when their
First Post-Influencer Marketing Platform Props Launches
Backed by IBM Watson, the first ever post-influencer marketing platform, Props, was launched. Props is the first holistic marketing technology platform for authentic content creators and marketers. Along with the launch, the announcement also talked about Props’ leadership team, investors and advisors. The company also completed raising $5.5 million in an
Marketing
Marketing is everywhere. It is broader than advertising, and it is different than sales, even though all three terms are often closely intertwined. Marketing is about creating demand for a product or service through different forms of advertising, which (hopefully) will translate into sales. Advertising, sales, and marketing work hand-in-hand. Defined simply, marketing is a strategy. It is used by organizations to determine how they position themselves in the industry, how they differentiate themselves from the competition, how they gain customers, and how they get brand recognition.
The basic marketing framework is made up of three C’s: (1) Customer – Who are an organization’s customers? What are they like? (2) Company – What kind of companies are organizations targeting? What industry are they in? (3) Competitor – How is an organization different from its competitors? What does an organization do differently than its rivals? The basic marketing framework is also made up of four P’s: (1) Product – What is it that an organization is selling? (2) Price – Does the organization provide low prices or high prices? Is it marketing to an audience that is able or willing to buy its product at the offered price? (3) Promotion – Is the organization getting its message out through radio, television, or print advertising, digital marketing, trade shows, etc.? (4) Place – Where and how is the organization getting its product distributed to the market?
Marketing Technology – News and Latest Trends
Technology, whether they realize it or not, has enabled people and organizations to engage in a vast number of marketing activities each day. It has even given rise to a new industry term – martech, which is the blending of marketing and technology. TechFunnel.com is right at the intersection of this rapidly changing and complex landscape, reporting on the initiatives, innovations, tools, and people that utilize technology to achieve marketing goals and objectives.
If you are a CMO, CIO, CTO, or marketing technology and marketing operations professional, whose job demands that you stay informed about the latest martech trends and the role of technology in marketing, TechFunnel.com should be your primary resource portal. Our team of writers, editors, and creators provide relevant articles and videos about the impact of technology on marketing, the impact of digital technologies on marketing strategies, uses of technology in marketing, pertinent martech news articles, and the latest marketing technology trends.
Topics covered include online marketing, SMS marketing, social media marketing, and email marketing. TechFunnel.com profiles top martech companies, interviews martech advisors, and covers conferences that bring together the best in technology and marketing.
