The whole world is taken aback by the storm of fake news that has been making rounds on the internet. One of the primary sources is the manipulated imagery created on Photoshop. In an attempt to help eradicate this problem, Adobe has started developing tools that can both detect when an image
Marketing
20 Best Tools for Writing, Editing, and Proofreading for Content Marketers
Maven Acquires TheStreet
As its third acquisition in the last twelve months, Maven has acquired TheStreet - a 20-year-old financial news and information provider for investors. This acquisition was for a whopping $16.5 Million. Maven acquired HubPages and Say Media in 2018 and merged them together. Maven comprises a network of small and medium-sized independent publishers
Why Technology Is Critical to Optimizing Your Content Marketing Strategy
Technology is foundational to success at almost every level of business. From HR to sales to finance, every team in your business benefits from technology that enables better decision making, better data analysis, better communication with both customers and employees. More organizations are even finding out that existing technology has
QUICKOM – Using QR Codes to Transform Communication Services
A new QR-code based calling service gives enterprise and individuals new levels of privacy and ease of connectivity. PRESS RELEASE: SAN FRANCISCO - Beowulf, a new communications services company, has announced the launch of QUICKOM, a customizable and private QR code called service. From enterprises to personal use, QUICKOM is designed
5 Things to Know When Choosing a Demand-Side Platform
Sometimes it seems like in order to simplify a process – like digital marketing and buying ad space – we have to learn another complicated process – like the acronym-filled world of programmatic advertising. The experts at HubSpot define programmatic advertising (and the why behind it) as, using automated systems (technology)
How Marketing Automation Can Help Startups Like Big Brands
Being part of a startup is filled with huge growth opportunity and potential. Startups are also particularly vulnerable, though, because even the most niche startups with a very focused and motivated audience will face competition from someone at some point. Startups can reduce some of their risks by investing in
How the Mobile Enterprise Application Market Has Grown
How Salesforce Ensures Sales Enablement Power with AI and ML
In 2019, Highspot, one of the leaders in the sales enablement product space, received an influx of capital to grow their sales enablement technology to include artificial intelligence and machine learning capabilities. Companies like Salesforce and Shasta Ventures raised $60 million in the capital for Highspot to begin fleshing out
Our Interview with Finny Chellakumar, Head of Digital Commerce at Aspire Systems
Finny Chellakumar, the Head of Digital Commerce at Aspire Systems talks to TechFunnel.com about the challenges some retailers face with e-commerce, what a unified commerce strategy should look like in the digital age, and critical customer experience trends that are driving some of the technology efforts of retailers. Finny has built
Marketing
Marketing is everywhere. It is broader than advertising, and it is different than sales, even though all three terms are often closely intertwined. Marketing is about creating demand for a product or service through different forms of advertising, which (hopefully) will translate into sales. Advertising, sales, and marketing work hand-in-hand. Defined simply, marketing is a strategy. It is used by organizations to determine how they position themselves in the industry, how they differentiate themselves from the competition, how they gain customers, and how they get brand recognition.
The basic marketing framework is made up of three C’s: (1) Customer – Who are an organization’s customers? What are they like? (2) Company – What kind of companies are organizations targeting? What industry are they in? (3) Competitor – How is an organization different from its competitors? What does an organization do differently than its rivals? The basic marketing framework is also made up of four P’s: (1) Product – What is it that an organization is selling? (2) Price – Does the organization provide low prices or high prices? Is it marketing to an audience that is able or willing to buy its product at the offered price? (3) Promotion – Is the organization getting its message out through radio, television, or print advertising, digital marketing, trade shows, etc.? (4) Place – Where and how is the organization getting its product distributed to the market?
Marketing Technology – News and Latest Trends
Technology, whether they realize it or not, has enabled people and organizations to engage in a vast number of marketing activities each day. It has even given rise to a new industry term – martech, which is the blending of marketing and technology. TechFunnel.com is right at the intersection of this rapidly changing and complex landscape, reporting on the initiatives, innovations, tools, and people that utilize technology to achieve marketing goals and objectives.
If you are a CMO, CIO, CTO, or marketing technology and marketing operations professional, whose job demands that you stay informed about the latest martech trends and the role of technology in marketing, TechFunnel.com should be your primary resource portal. Our team of writers, editors, and creators provide relevant articles and videos about the impact of technology on marketing, the impact of digital technologies on marketing strategies, uses of technology in marketing, pertinent martech news articles, and the latest marketing technology trends.
Topics covered include online marketing, SMS marketing, social media marketing, and email marketing. TechFunnel.com profiles top martech companies, interviews martech advisors, and covers conferences that bring together the best in technology and marketing.
