Intent based marketing involves marketing a service or product based on a customer's online actions that indicate their intent to purchase or consume your products...

When a business utilizes its digital platform, usually through its main website, to communicate back and forth with and to build a reliable connection with...

With Influencer Marketing becoming an important part of the marketing mix, marketers are looking for more direction to help them choose who to pick and…

The Internet has made many things easier for businesses, especially when it comes to international competition. However, at the same time, it is making a…