By Leslie Karr, Vice President of Customer Success, Resonate As brand and marketing leaders, many of us are racing to adapt to the unprecedented challenges...

Video marketing is the use of photos uniquely and distinctively to market or promotes your services, products, company, or business on digital media, channels, etc....

Traditional marketing engages potential customers through direct mail, broadcast, and newspapers, etc. With the development of technological and societal shifts around us, digital marketing that...

Guest Contribution by Sherryn de Vos Do you have a budding SaaS business that you’re working to build? Are you trying to add as much...

While display advertising can be a great way to increase brand awareness, getting clicks on your ad can be a challenge. This is because most...

Instagram is currently a fast-growing social network with more than a billion active users, and that number continues to grow. The changes primarily relate to...

Guest Contribution by Erika Venckutė at OxyLabs The internet and the data it produces is growing exponentially, leveraging opportunities for market researchers across all industry...

What Is People Based Marketing? Historically, marketers used either of two ways to place ads online – one was broadcasting the ad across the web...

Guest Contribution by Lidia Bondarenko, HelpCrunch The world of marketing is changing rapidly. Today, marketers strive to follow the way of increasing customization, building long-term...

Guest Contribution by Tom Buckland The COVID-19 pandemic has had huge, wide-ranging impacts across just about every sector. From health systems under incredible pressure to...

Around 56% of customers interact with business through numerous platforms online and have various milestones in the journey to buy a product. When a business...

Guest Contribution by Julian Baring, General Manager-North America, Adform Scrutiny of advertiser use of consumer data has been on the rise for years, and now...