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How Voice Technology is Changing Content Marketing
February 23, 2021
We have seen a dramatic increase in the use of voice technology over the past few years, especially in smartphones. As of 2021, more than...
What is Business Communication? Why Do You Need It?
January 30, 2021
Communication within an organization is essential for effective and successful business operations. The clarity in communication helps to keep everyone on the team on the...
How to Increase Email Performance with IT Buyers
January 29, 2021
You must have developed buyer personas for your customers to build personalized email campaigns. However, shoving them in your office drawer is not going to...
How to Use Brand Storytelling Effectively in Your Business
January 13, 2021
A business providing a service to customers is not just about making sure the product or service is top quality or that sales levels are...
10 Ways to Create a Successful Webinar
January 12, 2021
Webinars are one of the best marketing tools to use when it comes to increasing brand value. Companies use webinars as a tactic to increase...
2021 Webinar Challenges: 8 Tips to Help Solve Them
January 7, 2021
Businesses are continuously evolving. With the advent of the internet and digital technology, one of the significant changes implemented in this industry is streaming video’s...
What is a Webinar & How Does it Work?
December 30, 2020
This term comes from the contraction of "web" and "seminar" which thus designates an online conference. The webinar is sometimes also referred to as a...
How AI is Driving Marketing Automation
November 24, 2020
Artificial Intelligence or AI is the latest technological trend that will make life easier. The main goal of AI is not to steal people’s jobs,...
Location Based Marketing – The Ultimate Guide
November 20, 2020
There are tons of solutions that can improve marketing strategies. However, allows organizations to effectively connect with consumers. The idea can sound intimidating, but the...
3 Steps to Running Effective Virtual Marketing Meetings
October 22, 2020
As a sales professional, you need to maintain successful working relationships with potential clients, colleagues, or partners. However, email and messages can only do so...
How to Build Client Relationships Following the Death of the Handshake
October 13, 2020
By Adam Shapiro, VP of Media Sales, New York Interconnect Less than a year ago, I penned an article on building client relationships. In it,...
Three Ways Small-to-Mid-Market Businesses Can Succeed During a Pandemic
October 7, 2020
The coronavirus has dramatically plunged the world economy into a crisis unlike any other, forcing many businesses to transform into cloud-based operations or risk closing...
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