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New Mobile Technology to Watch in 2021
July 26, 2021
With the passage of time, we have seen mobile technology trends evolve so much. But what do these mobile technology trends look like in 2021?…
Top 13 Features to Look for in a Marketing Automation Platform
July 14, 2021
What is the use of a brand if your customers do not have a good experience? That is what a good marketing automation feature does…
What is Geomarketing?
July 9, 2021
The marketing fraternity has been beaming with buzzwords such as ‘digital marketing, ‘social media marketing, ‘account-based marketing’, and so on. However, what is revolutionizing the...
Why Database Marketing Matters
June 29, 2021
Considering the hype around modern and innovative marketing techniques, it is important to not overlook some of the primary building blocks of effective marketing. Database...
What is Intent-Based Marketing?
April 28, 2021
Intent based marketing involves marketing a service or product based on a customer's online actions that indicate their intent to purchase or consume your products...
What is Conversational Marketing?
March 30, 2021
When a business utilizes its digital platform, usually through its main website, to communicate back and forth with and to build a reliable connection with...
What is Cause Marketing | A Complete Guide
March 24, 2021
The first thing one might associate with the word cause is “effect.” Another term linked to the word cause is “action.” There are plenty of...
What is Database Marketing?
March 23, 2021
Database marketing is an extension to direct marketing. It allows the increase of customer engagement and loyalty programs for businesses. One of the main reasons...
How Voice Technology is Changing Content Marketing
February 23, 2021
We have seen a dramatic increase in the use of voice technology over the past few years, especially in smartphones. As of 2021, more than...
What is Business Communication? Why Do You Need It?
January 30, 2021
Communication within an organization is essential for effective and successful business operations. The clarity in communication helps to keep everyone on the team on the...
How to Increase Email Performance with IT Buyers
January 29, 2021
You must have developed buyer personas for your customers to build personalized email campaigns. However, shoving them in your office drawer is not going to...
How to Use Brand Storytelling Effectively in Your Business
January 13, 2021
A business providing a service to customers is not just about making sure the product or service is top quality or that sales levels are...