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What is Intent-Based Marketing?
April 28, 2021
Intent based marketing involves marketing a service or product based on a customer's online actions that indicate their intent to purchase or consume your products...
What is Conversational Marketing?
March 30, 2021
When a business utilizes its digital platform, usually through its main website, to communicate back and forth with and to build a reliable connection with...
What is Cause Marketing | A Complete Guide
March 24, 2021
The first thing one might associate with the word cause is “effect.” Another term linked to the word cause is “action.” There are plenty of...
What is Database Marketing?
March 23, 2021
Database marketing is an extension to direct marketing. It allows the increase of customer engagement and loyalty programs for businesses. One of the main reasons...
How Voice Technology is Changing Content Marketing
February 23, 2021
We have seen a dramatic increase in the use of voice technology over the past few years, especially in smartphones. As of 2021, more than...
What is Business Communication? Why Do You Need It?
January 30, 2021
Communication within an organization is essential for effective and successful business operations. The clarity in communication helps to keep everyone on the team on the...
How to Increase Email Performance with IT Buyers
January 29, 2021
You must have developed buyer personas for your customers to build personalized email campaigns. However, shoving them in your office drawer is not going to...
How to Use Brand Storytelling Effectively in Your Business
January 13, 2021
A business providing a service to customers is not just about making sure the product or service is top quality or that sales levels are...
10 Ways to Create a Successful Webinar
January 12, 2021
Webinars are one of the best marketing tools to use when it comes to increasing brand value. Companies use webinars as a tactic to increase...
2021 Webinar Challenges: 8 Tips to Help Solve Them
January 7, 2021
Businesses are continuously evolving. With the advent of the internet and digital technology, one of the significant changes implemented in this industry is streaming video’s...
What is a Webinar & How Does it Work?
December 30, 2020
This term comes from the contraction of "web" and "seminar" which thus designates an online conference. The webinar is sometimes also referred to as a...
How AI is Driving Marketing Automation
November 24, 2020
Artificial Intelligence or AI is the latest technological trend that will make life easier. The main goal of AI is not to steal people’s jobs,...