The definition of digital transformation is the adoption of digital technology by an organization. Common goals for its implementation are to improve efficiency, value or...

These 6 Strategies for ToFu, MoFu, and BoFu showcase the need for processes in place during the funnel experience for your leads is critical for…

All businesses need to generate leads to be successful. Gathering these leads is not an easy task, which is why purchasing leads is a common...

Vertical Lead Generation can take on many forms in your digital lead generation playbook. Lead generation is the process of targeting customers who may be…

Email campaigns are an excellent way to introduce cold leads back into your pipeline. Platforms such as Mailchimp, Constant Contact, and even high-level CRMs like…

Every business relies heavily on the success of its sales department and all successful sales teams will vouch for strong sales scripts as their go-to...

Storytelling is at the core of all successful brands. This is because nothing connects us as much as emotions do, and storytelling helps marketers to…

Whenever service providers talk to their customers about edge computing, there is always one pertinent question that every customer asks – what is their edge?…

Guest Contribution by Mike Khorev B2B lead generation tools are necessary for any B2B business that is looking for more effective ways to generate leads, get...

In 2021, more than 72% of Americans will actively use different social media platforms. There is an increase of above 10 million social media users….

The online search industry has taken a drastic shift from previous standards in recent years. For example, we have seen: Improvement in Google’s search algorithms…

In today’s world, digital marketing is becoming highly fruitful and operative. With its increasing growth making sure it’s measured accurately and a proper analysis of…