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How AI is Driving Marketing Automation
November 24, 2020
Artificial Intelligence or AI is the latest technological trend that will make life easier. The main goal of AI is not to steal people’s jobs,...
Location Based Marketing – The Ultimate Guide
November 20, 2020
There are tons of solutions that can improve marketing strategies. However, allows organizations to effectively connect with consumers. The idea can sound intimidating, but the...
3 Steps to Running Effective Virtual Marketing Meetings
October 22, 2020
As a sales professional, you need to maintain successful working relationships with potential clients, colleagues, or partners. However, email and messages can only do so...
How to Build Client Relationships Following the Death of the Handshake
October 13, 2020
By Adam Shapiro, VP of Media Sales, New York Interconnect Less than a year ago, I penned an article on building client relationships. In it,...
Three Ways Small-to-Mid-Market Businesses Can Succeed During a Pandemic
October 7, 2020
The coronavirus has dramatically plunged the world economy into a crisis unlike any other, forcing many businesses to transform into cloud-based operations or risk closing...
The 3 Best Types of Videos to Increase Your Customer Retention Rate
October 5, 2020
If you’ve heard it once, you’ve heard it a million times: it’s easier (and more cost-effective) to retain a current customer than it is to...
Three Steps To Overcoming AI Marketing Fears
October 2, 2020
AI creates unknowns, and they loom large over marketers. The 2020 State of Branding Report found that 56% of surveyed marketers think AI could negatively...
How To Create A Successful Virtual Event
September 30, 2020
Zoom fatigue is a thing now. So are “Z-jays” — people who emcee online events, adding music, and creating smooth transitions between segments to keep...
Conversational AI: The Future of Customer Service Beyond COVID-19
September 29, 2020
In 1956, the term artificial intelligence (AI) was first coined and used to solve mathematical problems. In the early 2000s, the advancements in AI were...
5 Powerful Tools to Achieve Success on Twitter
August 27, 2020
Once, a woman tweeted that she needed to be famous before she died, in her words 'just a proof that I lived', she had thousands...
Tips for Developing a Successful E-Commerce Site
August 18, 2020
E-commerce is broad, complex, and ever-changing. Developing the right set of skills can help you skillfully navigate the online shopping industry. Whether it’s growing your...
How to Use Social Media Marketing for Small Business
August 3, 2020
When working in a small business, focusing on utilizing social media may seem like it should be at the bottom on your list of your...