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The New MarTech Pro’s Guide to Google Analytics
May 22, 2023
Are you maximizing the information available about your website? As a martech professional, you’re sure to be confronted with this question. Google Analytics (GA) is…
How to Drive Sales with Email Marketing
May 2, 2023
Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish…
What Is a Customer Experience Management Platform? Definition, Working, and Benefits
April 10, 2023
Customer experience is no longer limited to only delivering exceptional service or managing contact center operations. Businesses are looking to harness data and cloud-based tools…
Great Sales All Year! How to Optimize E-Commerce for a B2B Sales Event
March 13, 2023
Sale events have become a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online destinations to…
A Complete Guide to Salesforce for Small Business
January 30, 2023
Small businesses drive the economy, despite the fact that the media focuses on Fortune 500. Small companies make up 99.7% of all U.S. employers and...
Global Marketing: Everything You Need To Know
January 20, 2023
The expansion of global markets has not only affected the movement of consumer goods but how businesses function & reach out to collaborators and employees....
Thanksgiving Special: 15 Breakthrough MarTech Innovations We Are Grateful for in 2022
November 23, 2022
Are you incorporating the right technologies in your martech stack? Gartner’s latest survey found that marketers utilize just 42% of their tools and technologies in…
What Exactly is Content Distribution?
October 10, 2022
Content distribution promotes and shares data such as videos, blogs, and images through various online platforms and channels. Content distribution is critical to a company's...
Could Storytelling be a new trend for B2B marketing?
October 7, 2022
If you are interested in knowing the answer to this question, sit back and enjoy this quick read. Once upon a time in a place...
Continued Digital Transformation
October 5, 2022
The definition of digital transformation is the adoption of digital technology by an organization. Common goals for its implementation are to improve efficiency, value or...
6 Strategies for ToFu, MoFu, BoFu to Know
September 22, 2022
These 6 Strategies for ToFu, MoFu, and BoFu showcase the need for processes in place during the funnel experience for your leads is critical for…
Buying B2B Leads
September 5, 2022
All businesses need to generate leads to be successful. Gathering these leads is not an easy task, which is why purchasing leads is a common...