How to Calculate NPS Using Marketing Technology
December 5, 2023
If you’ve ever responded to the question, “How inclined are you to suggest a product/service/brand to friends or colleagues?” – you’ve witnessed the core fundamentals…
How Will AI Shape the Future of Programmatic Ad Buying
November 20, 2023
Marketing is among the few business functions already being profoundly impacted by artificial intelligence (AI). Recent advances in AI have laid the foundations for several…
11 Critical Questions to Ask When Moving to a New Martech Solution
October 23, 2023
Choosing a new martech solution has always been a pivotal business decision. Today, martech buyers must navigate through more considerations than ever before. Research indicates…
What is Customer Marketing?
October 16, 2023
Customer marketing encompasses a suite of tools, processes, and strategies aimed at reaching, connecting with, and maintaining engagement with existing customers. The objective is not...
How to Create a B2B Buyer Persona?
June 27, 2023
Buyers are more likely to engage with companies that meet their specific requirements. A comprehensive B2B buyer persona must be created for this reason. Your…
Artificial Intelligence (AI) for Marketers: A Beginner’s Guide
June 21, 2023
Marketing could possibly be the biggest gainer from artificial intelligence when compared to all other business departments. Understanding consumer requirements, matching them to services and…
The New MarTech Pro’s Guide to Google Analytics
May 22, 2023
Are you maximizing the information available about your website? As a martech professional, you’re sure to be confronted with this question. Google Analytics (GA) is…
How to Drive Sales with Email Marketing
May 2, 2023
Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish…
What Is a Customer Experience Management Platform? Definition, Working, and Benefits
April 10, 2023
Customer experience is no longer limited to only delivering exceptional service or managing contact center operations. Businesses are looking to harness data and cloud-based tools…
Great Sales All Year! How to Optimize E-Commerce for a B2B Sales Event
March 13, 2023
Sale events have become a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online destinations to…
A Complete Guide to Salesforce for Small Business
January 30, 2023
Small businesses drive the economy, despite the fact that the media focuses on Fortune 500. Small companies make up 99.7% of all U.S. employers and...
Global Marketing: Everything You Need To Know
January 20, 2023
The expansion of global markets has not only affected the movement of consumer goods but how businesses function & reach out to collaborators and employees....