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What is Video Marketing?
June 25, 2020
Video marketing is the use of photos uniquely and distinctively to market or promotes your services, products, company, or business on digital media, channels, etc....
How to Make Engaging Videos to Drive Business
June 24, 2020
Traditional marketing engages potential customers through direct mail, broadcast, and newspapers, etc. With the development of technological and societal shifts around us, digital marketing that...
Tips To Increase The Value of Your SaaS Business
May 14, 2020
Guest Contribution by Sherryn de Vos Do you have a budding SaaS business that you’re working to build? Are you trying to add as much...
3 Ways Analytics Data Can Help You Make the Most of Display Advertising
May 12, 2020
While display advertising can be a great way to increase brand awareness, getting clicks on your ad can be a challenge. This is because most...
Instagram Influencer Marketing: 2020 Trends and Stats
May 5, 2020
Instagram is currently a fast-growing social network with more than a billion active users, and that number continues to grow. The changes primarily relate to...
How to Conduct Market Research with Proxies
May 4, 2020
Guest Contribution by Erika Venckutė at OxyLabs The internet and the data it produces is growing exponentially, leveraging opportunities for market researchers across all industry...
Everything About People Based Marketing
April 30, 2020
What Is People Based Marketing? Historically, marketers used either of two ways to place ads online – one was broadcasting the ad across the web...
How to Use Triggered Messages for Multi-Channel Marketing?
April 30, 2020
Guest Contribution by Lidia Bondarenko, HelpCrunch The world of marketing is changing rapidly. Today, marketers strive to follow the way of increasing customization, building long-term...
How COVID-19 is Impacting Marketing
April 27, 2020
Guest Contribution by Tom Buckland The COVID-19 pandemic has had huge, wide-ranging impacts across just about every sector. From health systems under incredible pressure to...
Customer Journey Map: A Step-by-Step Guide
April 21, 2020
Around 56% of customers interact with business through numerous platforms online and have various milestones in the journey to buy a product. When a business...
Ad Tech and Surveillance Capitalism: It Doesn’t Have to Be This Way
April 20, 2020
Guest Contribution by Julian Baring, General Manager-North America, Adform Scrutiny of advertiser use of consumer data has been on the rise for years, and now...
Breaking the Market Research Mold: Why the Standard Segmentation Approach Must Evolve
April 6, 2020
Guest Contribution by Carly Napoli, Director of Solutions Engineering at Resonate Every brand on the planet is trying to get closer to its customers and...