The marketing fraternity has been beaming with buzzwords such as ‘digital marketing, ‘social media marketing, ‘account-based marketing’, and so on. However, what is revolutionizing the...

Considering the hype around modern and innovative marketing techniques, it is important to not overlook some of the primary building blocks of effective marketing. Database...

Intent based marketing involves marketing a service or product based on a customer's online actions that indicate their intent to purchase or consume your products...

When a business utilizes its digital platform, usually through its main website, to communicate back and forth with and to build a reliable connection with...

The first thing one might associate with the word cause is “effect.” Another term linked to the word cause is “action.” There are plenty of...

Database marketing is an extension to direct marketing. It allows the increase of customer engagement and loyalty programs for businesses. One of the main reasons...

We have seen a dramatic increase in the use of voice technology over the past few years, especially in smartphones. As of 2021, more than...

Communication within an organization is essential for effective and successful business operations. The clarity in communication helps to keep everyone on the team on the...

You must have developed buyer personas for your customers to build personalized email campaigns. However, shoving them in your office drawer is not going to...

A business providing a service to customers is not just about making sure the product or service is top quality or that sales levels are...

Webinars are one of the best marketing tools to use when it comes to increasing brand value. Companies use webinars as a tactic to increase...

Businesses are continuously evolving. With the advent of the internet and digital technology, one of the significant changes implemented in this industry is streaming video’s...