Mavrck Releases New Fraud Detection Tools

Mavrck Releases New Fraud Detection Tools

A leading influencer marketing platform, Mavrck, has introduced a new set of automated tools to help prevent influencer fraud. The new tool is designed to assess follower and engagement fraud that Mavrck’s proprietary "influencer activation engine is used to identify and activate brands many influential customers come across on social media

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LinkedIn Redesigns Campaign Manager

Linkedin

The new tool is developed to offer options for personalization and boost reporting and search capabilities.  LinkedIn recently announced the redesign of its reporting layout for Campaign Manager. The goal was to make the platform more user-friendly and offer a better experience for both advertisers and marketers to understand campaign performance and optimize

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Vonage Acquires TokBox to Accelerate Programmable Video Strategy

Vonage

Vonage boosts strategy to offer completely programmable communications solution for companies and developers. Vonage, an internet telephone service provider, has acquired TokBox, a PaaS videotelephony company that offers hosted infrastructure and APIs for enterprise-grade WebRTC capabilities. The deal is an all-cash transaction that is valued at $35 million and includes assumed

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Emarsys and Return Path Announce Partnership

Email + Marketing

Strategic partnerships boost email deliverability for better consumer engagement.  The largest independent marketing platform in the world, Emarsys, and one of the leading global providers of email data solutions, Return Path, are now working together to help marketers reach a much larger audience of subscribers and boost conversions along the way. Since

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