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Information Technology

Mavrck Releases New Fraud Detection Tools

Mavrck Releases New Fraud Detection Tools

A leading influencer marketing platform, Mavrck, has introduced a new set of automated tools to help prevent influencer fraud. The new tool is designed to assess follower and engagement fraud that Mavrck’s proprietary "influencer activation engine is used to identify and

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HR

Monetate Names New CEO

Monetate Names New CEO

Duncalfe hands the reins of the global leader in personalization software for consumer brands over to newly named CEO. One of the leading female figures in the tech space, Lucinda Duncalfe, is stepping down as the Chief Executive Officer of Monetate. As Duncalfe

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Finance

Netflix

David Wells Stepping Down as Chief Financial Officer at Netflix

After helping to guide Netflix through its days of massive and fast growth and ensuring significant financial results in the process, Wells will ensure a solid transition.  Netflix announced early this week that the company’s Chief Financial Officer David Wells would

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Marketing

Benefits of Omni Channel Marketing to Increase Revenue

3 Benefits of Omni Channel Marketing to Boost Revenue

Consistent omni channel marketing can benefit your business wallet. One of the benefits of implementing omni channel marketing is that you can create a consistent experience for customers across multiple platforms. Start today! Successful omni channel marketing means, no matter how your

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Movers and Shakers

Salesforce

Keith Block Promoted to co-CEO of Salesforce

The global leader in CRM, Salesforce, has a new co-CEO, known as much for his leadership in the company as for his experience and expertise within the industry. Salesforce announced that Keith Block has been promoted to co-CEO by the company’s Board of

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