A leading influencer marketing platform, Mavrck, has introduced a new set of automated tools to help prevent influencer fraud. The new tool is designed to assess follower and engagement fraud that Mavrck’s proprietary "influencer activation engine is used to identify and

Duncalfe hands the reins of the global leader in personalization software for consumer brands over to newly named CEO. One of the leading female figures in the tech space, Lucinda Duncalfe, is stepping down as the Chief Executive Officer of Monetate. As Duncalfe

After helping to guide Netflix through its days of massive and fast growth and ensuring significant financial results in the process, Wells will ensure a solid transition.  Netflix announced early this week that the company’s Chief Financial Officer David Wells would

Consistent omni channel marketing can benefit your business wallet. One of the benefits of implementing omni channel marketing is that you can create a consistent experience for customers across multiple platforms. Start today! Successful omni channel marketing means, no matter how your

Learn best practices for boosting content marketing reach, generate solid leads, and building brand awareness online and through social media at Booth #440. Whitepapers have always been an amazing part of content marketing and are used to tell a story, announce

The global leader in CRM, Salesforce, has a new co-CEO, known as much for his leadership in the company as for his experience and expertise within the industry. Salesforce announced that Keith Block has been promoted to co-CEO by the company’s Board of