In the past, the field of influencer marketing was limited to only celebrities and some popular bloggers. Today, we have several social media influencers who…

The Internet has made many things easier for businesses, especially when it comes to international competition. However, at the same time, it is making a…

 By David Kashak If you work in the media industry and follow the news lately, you have undoubtedly read many stories about NFTs.  You have…

Many companies are packed with more data than ever before. There are different types of customer data sets that businesses can rely on. This data...

By Brad van der Woerd, VP of Deliverability Services, Data Axle These days, despite the fact that the average marketing email competes with more than...

Every day we hear about a new viral video or another content format that spreads at lightning speed. The kind of content that inspires genuine...

The Role of Intent in a Post-Cookie World By Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive The modern ecosystem for digital…

With Influencer Marketing becoming an important part of the marketing mix, marketers are looking for more direction to help them choose who to pick and…

With a good customer relationship management (CRM) software, you can maintain connection with your customers and keep your employees productive. To assist you in your…

Intent based marketing involves marketing a service or product based on a customer's online actions that indicate their intent to purchase or consume your products...

Content marketing is reaching new standards in 2021. Content can drive huge revenue, demand, and brand awareness if it is done and utilized correctly. Digital...

When working from home or in the office, employees interact with certain checkpoints to verify their attendance and if they are authorized to have access…