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What is Brand Tracking, and How to Do It
September 18, 2023
The most popular brands have better brand recognition and awareness than their rivals, can demand a premium price, and typically have happier and more loyal…
What is the New Google GenAI Marketing Solution All About?
September 13, 2023
The job description of a marketing professional includes the development of text, images, layouts, and concepts, all of which can be aided by generative artificial…
Boost Your Marketing in 2023: Top 7 ChatGPT Prompts
September 6, 2023
Are you excited about ChatGPT in marketing but not sure where to start? Crafting a great prompt is the first step to capitalizing on this...
Tackle Underutilized MarTech to Make the Most of Your Marketing Technology Stack
August 16, 2023
At the onset of the COVID-19 pandemic, martech was a sector unaffected by the first blow of budgetary restrictions. However, as a consequence of coronavirus-related…
All About Go-To-Market (GTM) Strategy and How to Create It
July 25, 2023
To ensure a successful product launch, you must develop a strategic, actionable, and efficient go-to-market (GTM) plan. Ultimately, how do you determine if you are…
What is Precision Demand Marketing?
July 3, 2023
Precision demand marketing ushers in a new era of B2B marketing and sales, which is entirely buyer-driven. Read on to learn how this model works,…
How to Create a B2B Buyer Persona?
June 27, 2023
Buyers are more likely to engage with companies that meet their specific requirements. A comprehensive B2B buyer persona must be created for this reason. Your…
Artificial Intelligence (AI) for Marketers: A Beginner’s Guide
June 21, 2023
Marketing could possibly be the biggest gainer from artificial intelligence when compared to all other business departments. Understanding consumer requirements, matching them to services and…
How-to Guide to B2B Conversational Marketing
June 12, 2023
Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that…
What is Digital Commerce for B2B Companies?
May 31, 2023
Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…
The New MarTech Pro’s Guide to Google Analytics
May 22, 2023
Are you maximizing the information available about your website? As a martech professional, you’re sure to be confronted with this question. Google Analytics (GA) is…
How to Drive Sales with Email Marketing
May 2, 2023
Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish…
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