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What is Influencer Marketing? – A Guide
June 22, 2021
In the past, the field of influencer marketing was limited to only celebrities and some popular bloggers. Today, we have several social media influencers who…
Best AI-Enabled Marketing Automation Platforms for SMBs for 2021
May 20, 2021
The Internet has made many things easier for businesses, especially when it comes to international competition. However, at the same time, it is making a…
The Endless Media Possibilities of NFT’s
May 19, 2021
By David Kashak If you work in the media industry and follow the news lately, you have undoubtedly read many stories about NFTs. You have…
What Is a Customer Data Platform (CDP)? A Complete Guide
May 18, 2021
Many companies are packed with more data than ever before. There are different types of customer data sets that businesses can rely on. This data...
Why 1 in 5 Emails Never Reach Their Target
May 17, 2021
By Brad van der Woerd, VP of Deliverability Services, Data Axle These days, despite the fact that the average marketing email competes with more than...
What is Viral Marketing? – A Complete Guide
May 13, 2021
Every day we hear about a new viral video or another content format that spreads at lightning speed. The kind of content that inspires genuine...
The Shifting Advertising Landscape
May 13, 2021
The Role of Intent in a Post-Cookie World By Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive The modern ecosystem for digital…
HypeAuditor’s CEO, Alex Frolov, Discusses the State of Influencer Marketing in 2021
May 10, 2021
With Influencer Marketing becoming an important part of the marketing mix, marketers are looking for more direction to help them choose who to pick and…
The Best CRM Software for Scaling a Business
April 30, 2021
With a good customer relationship management (CRM) software, you can maintain connection with your customers and keep your employees productive. To assist you in your…
What is Intent-Based Marketing?
April 28, 2021
Intent based marketing involves marketing a service or product based on a customer's online actions that indicate their intent to purchase or consume your products...
New Trends in Content Marketing to Know
April 26, 2021
Content marketing is reaching new standards in 2021. Content can drive huge revenue, demand, and brand awareness if it is done and utilized correctly. Digital...
Access to the Workplace: The Safety Measures of CMS Enterprise Identity Management Systems
April 16, 2021
When working from home or in the office, employees interact with certain checkpoints to verify their attendance and if they are authorized to have access…