Zoom fatigue is a thing now. So are “Z-jays” — people who emcee online events, adding music, and creating smooth transitions between segments to keep...

According to Invescpro, 63% of marketers will increase their marketing automation by 2020. The purpose of marketing automation is to help marketers do more within...

In 1956, the term artificial intelligence (AI) was first coined and used to solve mathematical problems. In the early 2000s, the advancements in AI were...

With marketers fighting to grab the attention of the clients, words like inbound and outbound marketing strategies are thrown around. Let’s see they mean and...

Nowadays, marketing and sales professionals have access to a wide range of resources that help with simplifying their tasks. From branding tools to marketing automation...

Inbound Marketing is a marketing strategy designed for businesses to pull in potential customers and clients to a product or service. This is done using...

Marketing is not just about crafting the message of a campaign; it is also about how the message will be distributed to as many people...

The technique to drawing in prospects, customers and an audience to products or services a company provides is inbound marketing. These techniques can include content...

What is Customer Journey Mapping Software? Customer journey mapping software helps to streamline strategic business planning. This allows companies to create a plot of client...

Once, a woman tweeted that she needed to be famous before she died, in her words 'just a proof that I lived', she had thousands...

by Melissa Sargeant, CMO of Litmus As a marketer, you may think endlessly about every email you send or ad you promote if it doesn’t...

E-commerce is broad, complex, and ever-changing. Developing the right set of skills can help you skillfully navigate the online shopping industry. Whether it’s growing your...