Connected TV (CTV) has altered the manner in which individuals interact with their TVs. Global advertising expenditures are projected to recover more quickly than predicted....

Are you incorporating the right technologies in your martech stack? Gartner’s latest survey found that marketers utilize just 42% of their tools and technologies in…

Fast food is arguably among the most revolutionary customer experience (CX) phenomena of our times, and November 16 is celebrated as National Fast Food Day...

2023 will be an important year for martech, with digital marketing spending increasing to $146 billion, but priorities shifting away from traditional PPC to visual...

Adobe Analytics was launched in 2012 as part of the Adobe Experience Cloud. It is a result of the advanced marketing analytics capabilities that Adobe...

Halloween is the fourth most popular holiday, behind Christmas, Thanksgiving, and Easter. It is also becoming a globally popular shopping and marketing event, notably in…

A sales pipeline plays an important role in any successful business. To properly manage your sales pipeline you need to start by documenting the current…

Content distribution promotes and shares data such as videos, blogs, and images through various online platforms and channels. Content distribution is critical to a company's...

If you are interested in knowing the answer to this question, sit back and enjoy this quick read. Once upon a time in a place...

The definition of digital transformation is the adoption of digital technology by an organization. Common goals for its implementation are to improve efficiency, value or...

Demand Generation strategies vary from business to business, but some of the top strategies are applied to all businesses across the board with slight variations…

Buyer centric messaging should be part of your demand generation processes and workflow. Today’s B2B consumers are looking for a need to be met, a…