In the modern era of digital media, it is commonly assumed that the only marker for a successful marketing campaign is to go viral. Lush’s...

When a business utilizes its digital platform, usually through its main website, to communicate back and forth with and to build a reliable connection with...

The first thing one might associate with the word cause is “effect.” Another term linked to the word cause is “action.” There are plenty of...

Database marketing is an extension to direct marketing. It allows the increase of customer engagement and loyalty programs for businesses. One of the main reasons...

With frequent updates and advancements in mobile technology, making and receiving phone calls is usually not at the top of the list of reasons consumers...

We have seen a dramatic increase in the use of voice technology over the past few years, especially in smartphones. As of 2021, more than...

By Ray Faust, General Manager, Media, and Entertainment Resonate This is a breakout time for OTT media services. Americans are spending more time at home...

By Jill Holtsinger, Vice President, Analytics and Business Intelligence, Data Axle Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry, it...

A new report from Bython Media reveals content insights from over 500 industries. FRISCO, TX – February 4, 2021 – The past year has created...

Communication within an organization is essential for effective and successful business operations. The clarity in communication helps to keep everyone on the team on the...

You must have developed buyer personas for your customers to build personalized email campaigns. However, shoving them in your office drawer is not going to...

A business providing a service to customers is not just about making sure the product or service is top quality or that sales levels are...