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precision demand marketing

What is Precision Demand Marketing?

Precision demand marketing ushers in a new era of B2B marketing and sales, which is entirely buyer-driven. Read on to learn how this model works,…
The article is on step to Create a B2B Buyer Persona

How to Create a B2B Buyer Persona?

Buyers are more likely to engage with companies that meet their specific requirements. A comprehensive B2B buyer persona must be created for this reason. Your…
The article is about how marketers can use artificial intelligence.

Artificial Intelligence (AI) for Marketers: A Beginner’s Guide

Marketing could possibly be the biggest gainer from artificial intelligence when compared to all other business departments. Understanding consumer requirements, matching them to services and…
b2b conversational marketing

How-to Guide to B2B Conversational Marketing

Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that…
Digital Commerce

What is Digital Commerce for B2B Companies?

Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…
Article give the infromation about google analytics

The New MarTech Pro’s Guide to Google Analytics

Are you maximizing the information available about your website? As a martech professional, you’re sure to be confronted with this question. Google Analytics (GA) is…
sales email marketing

How to Drive Sales with Email Marketing

Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish…
DAM Platform

What is a DAM Platform, and Should You Include One in Your MarTech Stack?

Is it hard for your marketing team to stay on track with your digital assets? Are several stakeholders having some trouble collaborating on a campaign…
Article gives free martech tools for 2023

16 Free MarTech Tools to Do MUCH More with Less in 2023

Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…
Article is about Customer Experience Management Platform

What Is a Customer Experience Management Platform? Definition, Working, and Benefits

Customer experience is no longer limited to only delivering exceptional service or managing contact center operations. Businesses are looking to harness data and cloud-based tools…
Article tell about Marketing Metrics

23 Marketing Metrics to Track in 2023

It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…
Article is on IoT Innovations

Internet of Thanksgiving: IoT Innovations That will Wow Consumers these Holidays

2022 will be an important year for consumer devices, with many users picking up the latest flagship device or Internet of Things (IoT) innovation for…