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Choosing the Right Architecture: Serverless vs Containers for Microservices Applications
December 29, 2023
Microservices are an architectural technique for software design in which the application comprises tiny, distinct services that interact through well-defined APIs. Serverless and containers are…
What is the Google PageRank Algorithm?
December 28, 2023
Locating the information you want amid the enormous quantity of available data can be easy with some help in the sifting process. Google’s ranking systems…
5 Customer Marketing Strategies for Growth in 2024
December 28, 2023
Brand awareness is a significant goal in marketing and, in all probability, one of your primary objectives. But it’s effortless to get so focused on…
Empowering Sales Teams: 5 Essential Digital Sales Enablement Tools for Greater Productivity
December 22, 2023
In today’s digital age, sales teams face new challenges and opportunities. The traditional selling models are no longer enough to stay ahead in a competitive…
Boosting Sales Performance: Key Metrics to Measure Sales Enablement Effectiveness
December 12, 2023
Sales enablement is crucial in driving revenue growth by empowering your sales team to deliver personalized and impactful interactions at every stage of the buyer’s…
How to Calculate NPS Using Marketing Technology
December 5, 2023
 If you’ve ever responded to the question, “How inclined are you to suggest a product/service/brand to friends or colleagues?” – you’ve witnessed the core fundamentals…
Mastering Multichannel Attribution: A Marketer’s Guide to Measuring Success
November 27, 2023
Multichannel attribution refers to analyzing customer journeys and conversion data to determine which channels are witnessing the highest conversion rates and the interactions leading up…
Best Customer Relationship Management Features
November 21, 2023
Interacting with customers can sometimes be challenging. Why? The answer's simple – managing contacts, accurately diagnosing issues, and guaranteeing customer satisfaction or favorable interactions can...
How Will AI Shape the Future of Programmatic Ad Buying
November 20, 2023
Marketing is among the few business functions already being profoundly impacted by artificial intelligence (AI). Recent advances in AI have laid the foundations for several…
11 Critical Questions to Ask When Moving to a New Martech Solution
October 23, 2023
Choosing a new martech solution has always been a pivotal business decision. Today, martech buyers must navigate through more considerations than ever before. Research indicates…
What is Customer Marketing?
October 16, 2023
Customer marketing encompasses a suite of tools, processes, and strategies aimed at reaching, connecting with, and maintaining engagement with existing customers. The objective is not...
The Effect of Meta’s New Targeting Rules on Marketers
September 28, 2023
Facebook, owned by Meta Platforms Inc., has long faced scrutiny for its data privacy norms and ad targeting capabilities. In 2022, the company was investigated…
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