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What is Precision Demand Marketing?
July 3, 2023
Precision demand marketing ushers in a new era of B2B marketing and sales, which is entirely buyer-driven. Read on to learn how this model works,…
How to Create a B2B Buyer Persona?
June 27, 2023
Buyers are more likely to engage with companies that meet their specific requirements. A comprehensive B2B buyer persona must be created for this reason. Your…
Artificial Intelligence (AI) for Marketers: A Beginner’s Guide
June 21, 2023
Marketing could possibly be the biggest gainer from artificial intelligence when compared to all other business departments. Understanding consumer requirements, matching them to services and…
How-to Guide to B2B Conversational Marketing
June 12, 2023
Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that…
What is Digital Commerce for B2B Companies?
May 31, 2023
Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…
The New MarTech Pro’s Guide to Google Analytics
May 22, 2023
Are you maximizing the information available about your website? As a martech professional, you’re sure to be confronted with this question. Google Analytics (GA) is…
How to Drive Sales with Email Marketing
May 2, 2023
Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish…
What is a DAM Platform, and Should You Include One in Your MarTech Stack?
April 17, 2023
Is it hard for your marketing team to stay on track with your digital assets? Are several stakeholders having some trouble collaborating on a campaign…
16 Free MarTech Tools to Do MUCH More with Less in 2023
April 12, 2023
Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…
What Is a Customer Experience Management Platform? Definition, Working, and Benefits
April 10, 2023
Customer experience is no longer limited to only delivering exceptional service or managing contact center operations. Businesses are looking to harness data and cloud-based tools…
23 Marketing Metrics to Track in 2023
April 3, 2023
It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…
Internet of Thanksgiving: IoT Innovations That will Wow Consumers these Holidays
April 1, 2023
2022 will be an important year for consumer devices, with many users picking up the latest flagship device or Internet of Things (IoT) innovation for…
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