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16 Free MarTech Tools to Do MUCH More with Less in 2023
April 12, 2023
Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…
What Is a Customer Experience Management Platform? Definition, Working, and Benefits
April 10, 2023
Customer experience is no longer limited to only delivering exceptional service or managing contact center operations. Businesses are looking to harness data and cloud-based tools…
23 Marketing Metrics to Track in 2023
April 3, 2023
It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…
Internet of Thanksgiving: IoT Innovations That will Wow Consumers these Holidays
April 1, 2023
2022 will be an important year for consumer devices, with many users picking up the latest flagship device or Internet of Things (IoT) innovation for…
Great Sales All Year! How to Optimize E-Commerce for a B2B Sales Event
March 13, 2023
Sale events have become a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online destinations to…
The 8 Most Important M-Commerce Applications
March 8, 2023
We live in a day and age where people are using their phones and other mobile devices more and more to purchase and peruse items….
Insights from the Top Super Bowl Ad Spots in 2023
February 20, 2023
Super Bowl is arguably among the top calendar dates for US marketers. From technology giants like Workday and Netflix to auto manufacturers like Jeep to…
Best Marketing Communication Tools to Boost Your Business
February 16, 2023
Marketing communication is a process in which we use numerous integrated tools to communicate with the target audience. simply put, marketing communication is a combination...
What is a Communication Platform as a Service (CPaaS)?
February 13, 2023
In an omnichannel universe, Communications Platforms as a Service (CPaaS) is vital for contacting consumers on the platform of their choice, especially for top-of-the-funnel engagement….
12 Top Contact Center Trends for 2023
February 7, 2023
Contact centers dramatically changed during the pandemic, and this pace of transformation will continue to accelerate in 2023, as companies work towards delivering the best...
A Complete Guide to Salesforce for Small Business
January 30, 2023
Small businesses drive the economy, despite the fact that the media focuses on Fortune 500. Small companies make up 99.7% of all U.S. employers and...
Global Marketing: Everything You Need To Know
January 20, 2023
The expansion of global markets has not only affected the movement of consumer goods but how businesses function & reach out to collaborators and employees....
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