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What is Brand Tracking, and How to Do It
September 18, 2023
The most popular brands have better brand recognition and awareness than their rivals, can demand a premium price, and typically have happier and more loyal…
What is the New Google GenAI Marketing Solution All About?
September 13, 2023
The job description of a marketing professional includes the development of text, images, layouts, and concepts, all of which can be aided by generative artificial…
Boost Your Marketing in 2023: Top 7 ChatGPT Prompts
September 6, 2023
Are you excited about ChatGPT in marketing but not sure where to start? Crafting a great prompt is the first step to capitalizing on this...
Tackle Underutilized MarTech to Make the Most of Your Marketing Technology Stack
August 16, 2023
At the onset of the COVID-19 pandemic, martech was a sector unaffected by the first blow of budgetary restrictions. However, as a consequence of coronavirus-related…
All About Go-To-Market (GTM) Strategy and How to Create It
July 25, 2023
To ensure a successful product launch, you must develop a strategic, actionable, and efficient go-to-market (GTM) plan. Ultimately, how do you determine if you are…
What is Precision Demand Marketing?
July 3, 2023
Precision demand marketing ushers in a new era of B2B marketing and sales, which is entirely buyer-driven. Read on to learn how this model works,…
How-to Guide to B2B Conversational Marketing
June 12, 2023
Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that…
What is Digital Commerce for B2B Companies?
May 31, 2023
Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…
What is a DAM Platform, and Should You Include One in Your MarTech Stack?
April 17, 2023
Is it hard for your marketing team to stay on track with your digital assets? Are several stakeholders having some trouble collaborating on a campaign…
16 Free MarTech Tools to Do MUCH More with Less in 2023
April 12, 2023
Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…
23 Marketing Metrics to Track in 2023
April 3, 2023
It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…
Insights from the Top Super Bowl Ad Spots in 2023
February 20, 2023
Super Bowl is arguably among the top calendar dates for US marketers. From technology giants like Workday and Netflix to auto manufacturers like Jeep to…
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