The internet has become an inalienable part of our lives in the last decade and a half as it shapes our decision-making process in numerous...

Consumers have never had so many choices across all industries. Shoppers can easily compare the offerings of multiple companies and shopping mediums, regardless of whether…

What’s the first thing that comes to your mind when you hear cold drinks? Most probably brands like Coca-Cola and Pepsi. These industry giants spend…

Without even noticing, one is more likely to see a sales ad on their personal social media page than within more traditional forms of media....

Guerrilla marketing is a marketing strategy that has been used effectively for decades. Though it began as a strategy for small businesses on a tight...

Consumer marketing is the top type of marketing that’s transformed digital strategy for companies nowadays. It’s been said that digital marketing has made up 75%...

An effective channel management software can help you to manage multiple online distribution channels more effectively. It will not only help you to boost your…

With every new announcement Apple makes about limiting ad targeting, programmatic advertisers shift some spend over to Android. It is already possible to measure the…

With the right tools, your business can leverage processes and results, data management has a lot to add to your company's results and projects. This...

Let us accept one fact that today we are far better connected than we were a couple of decades ago. Thanks to technology, the gap…

Do you want to take your YouTube platform to the next level? Would you like to grow your followers and expand your reach? Whether you...

Ah, Instagram. It’s no secret that every influencer, company, and individual like yourself happens to own one. It’s the most successful visual platform right up...