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Mastering AI Implementation: A Guide for Marketing Teams
March 25, 2024
Research shows that 68% of marketers have at least incorporated AI into some of their workflows and organizations, but not fully exploring an AI pilot...
Optimizing Customer Experience: The Impact of a Great IVR System
March 18, 2024
Phones remain one of the top three channels consumers use to reach your business; chances are, they’ll be greeted by interactive voice response (IVR). Read...
4 Marketing Experience Optimization Strategies
March 8, 2024
The top-of-the-funnel experience, from search and awareness to conversion, has undergone a massive shift in the last few years. Customer expectations have changed from the...
Mastering BCDR in 2024: Best Practices for Business Continuity and Disaster Recovery Planning
February 26, 2024
In today's business climate, data is more valuable than ever before. It facilitates more targeted marketing, product development, and trend forecasting. Because of these factors,...
Turning Chatbots into Cash: Creative Strategies to Monetize Chatbots
February 22, 2024
Despite a growing focus on chatbots and conversational commerce strategies, research shows that there’s still a wealth of untapped potential. Gartner found that only 8%...
Unlocking the Power of Data in Content Personalization: What You’re Missing Out On
February 19, 2024
In the world of content, data is the secret ingredient to a mouthwatering pie. Think of it as the missing puzzle piece in a 1000-piece…
How to Enhance Data Quality with Enrichment Processes for Business Success
February 12, 2024
Data – the building block of customer intelligence – always begins unprocessed, no matter the origin (e.g., email lists, social media platforms, or website traffic)....
4 Ways to Build a Brand Beyond Social Media: A Data-Driven Approach
February 6, 2024
Crunching data might be as exciting as watching paint dry for some. Yet, in the realm of brand building, it's akin to panning for gold...
Future-Proof Your Brand: 4 Strategies for Success in 2024
January 31, 2024
As the business landscape becomes more competitive, your brand building is a crucial differentiator to set your organization apart. Unsurprisingly, companies are intensifying their brand-building...
2024 Unveiled: Top 7 Customer Experience Trends Shaping the Future
January 22, 2024
Business leaders recognize the critical role of customer experience; in fact, 96% concur, according to research, that outstanding experiences improve brand loyalty. However, they also...
What is the Google PageRank Algorithm?
December 28, 2023
Locating the information you want amid the enormous quantity of available data can be easy with some help in the sifting process. Google’s ranking systems…
5 Customer Marketing Strategies for Growth in 2024
December 28, 2023
Brand awareness is a significant goal in marketing and, in all probability, one of your primary objectives. But it’s effortless to get so focused on…
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