Marketing is not just about crafting the message of a campaign; it is also about how the message will be distributed to as many people...

The technique to drawing in prospects, customers and an audience to products or services a company provides is inbound marketing. These techniques can include content...

What is Customer Journey Mapping Software? Customer journey mapping software helps to streamline strategic business planning. This allows companies to create a plot of client...

by Melissa Sargeant, CMO of Litmus As a marketer, you may think endlessly about every email you send or ad you promote if it doesn’t...

The future of marketing isn’t affecting companies across the U.S., but rather around the world. With the trends going on within the marketing world, it’s...

Digitization(1) has transformed industries in the way that they operate and interact with consumers. In the past, businesses provided products and services through brick and...

According to dialogtech.com(1), businesses are likely to spend more on digital advertising in the U.S. in 2020 rather than on TV and print ads combined....

No matter if a company operates as a business-to-business (B2B) or a business-to-consumer (B2C), finding and acquiring leads is essential to the success and growth...

It is likely that you have heard of the concept "lead management". However, it is quite disheartening that despite the spreading relevance of lead management,...

Visual search is the term for using pictures, screenshots, internet images, and even photographs for online searches on the internet. Modern technology suggests visual trends...

In this article, we are going to be exploring the concept of visual search engines. We will be expounding on its definition, advantages to website...

It’s been said that by 2021, early adopter brands will increase digital commerce revenue by 30%(1) if they redesign their websites to support visual and...