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Brand Tracking

What is Brand Tracking, and How to Do It

The most popular brands have better brand recognition and awareness than their rivals, can demand a premium price, and typically have happier and more loyal…
Google GenAI Marketing Solution

What is the New Google GenAI Marketing Solution All About?

The job description of a marketing professional includes the development of text, images, layouts, and concepts, all of which can be aided by generative artificial…
ChatGPT Prompts

Boost Your Marketing in 2023: Top 7 ChatGPT Prompts

Are you excited about ChatGPT in marketing but not sure where to start? Crafting a great prompt is the first step to capitalizing on this...
Article is about Martech stack

Tackle Underutilized MarTech to Make the Most of Your Marketing Technology Stack

At the onset of the COVID-19 pandemic, martech was a sector unaffected by the first blow of budgetary restrictions. However, as a consequence of coronavirus-related…
Go-To-Market (GTM) Strategy

All About Go-To-Market (GTM) Strategy and How to Create It

To ensure a successful product launch, you must develop a strategic, actionable, and efficient go-to-market (GTM) plan. Ultimately, how do you determine if you are…
precision demand marketing

What is Precision Demand Marketing?

Precision demand marketing ushers in a new era of B2B marketing and sales, which is entirely buyer-driven. Read on to learn how this model works,…
b2b conversational marketing

How-to Guide to B2B Conversational Marketing

Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that…
Digital Commerce

What is Digital Commerce for B2B Companies?

Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…
DAM Platform

What is a DAM Platform, and Should You Include One in Your MarTech Stack?

Is it hard for your marketing team to stay on track with your digital assets? Are several stakeholders having some trouble collaborating on a campaign…
Article gives free martech tools for 2023

16 Free MarTech Tools to Do MUCH More with Less in 2023

Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…
Article tell about Marketing Metrics

23 Marketing Metrics to Track in 2023

It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…
Super Bowl

Insights from the Top Super Bowl Ad Spots in 2023

Super Bowl is arguably among the top calendar dates for US marketers. From technology giants like Workday and Netflix to auto manufacturers like Jeep to…