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15 Latest M Commerce Trends
February 24, 2021
With frequent updates and advancements in mobile technology, making and receiving phone calls is usually not at the top of the list of reasons consumers...
2021: The State of OTT and What It Means for Advertisers
February 17, 2021
By Ray Faust, General Manager, Media, and Entertainment Resonate This is a breakout time for OTT media services. Americans are spending more time at home...
The Marketing Tech that Will Come into Its Own in 2021
February 16, 2021
By Jill Holtsinger, Vice President, Analytics and Business Intelligence, Data Axle Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry, it...
What is Brand Storytelling – A Definitive Guide
January 11, 2021
For a good reason, brand storytelling is gaining momentum in the business industry. According to research data, stories get a person’s attention. Moreover, it triggers...
Top Benefits of Hosting Webinars
December 31, 2020
From the derived data, webinars not only help people to connect and interact with people all over the world but have also proved to be...
What is the Difference between a Webinar and a Webcast?
December 30, 2020
The days have long gone when meetings and seminars were held in auditoriums and conference rooms only. The more advanced digital age now has revolutionized...
What is Context Marketing? – A Complete Guide
December 29, 2020
At least 42% of B2B marketers claim that their organization’s use of context marketing has been deemed as “very effective”. In this article Context Marketing...
What is Workflow Automation? – A Complete Guide
December 29, 2020
If you want to find ways to process work faster, then you’ve come to the right article to read all about it! Workflow automation in...
What is Embedded Analytics? – Guide
December 21, 2020
Implementing embedded analytics into your company's software applications can generate incredible benefits for your product or service. Embedded analytics can maximize user engagement and provide...
What is Customer Engagement – Guide
December 16, 2020
We often come across articles promising customer engagement and driving omnichannel traffic for increased brand recognition. The statistics show that 78% of the clients(1) prefer...
6 Best Practices to Boost Your Email Engagement
November 18, 2020
How many unread emails do you have in your inbox? Hundreds or even thousands, maybe? You probably don’t want the emails you send your customers...
Tools to Increase Followers on Twitter
November 12, 2020
Social Media is a powerful tool for the branding and marketing of a company. It can also be a form of expression for personal use....