Optimizing E-Commerce for Black Friday
November 24, 2022
Black Friday Cyber Monday (BFCM) is a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online…
National Fast Food Day Special: What B2B Marketers Can Learn from these Fast Food Brand Campaigns
November 21, 2022
Fast food is arguably among the most revolutionary customer experience (CX) phenomena of our times, and November 16 is celebrated as National Fast Food Day...
Top 10 MarTech Trends to Include in Your 2023 Strategy
November 10, 2022
2023 will be an important year for martech, with digital marketing spending increasing to $146 billion, but priorities shifting away from traditional PPC to visual...
Adobe Analytics: A Comprehensive Guide for Businesses
November 3, 2022
Adobe Analytics was launched in 2012 as part of the Adobe Experience Cloud. It is a result of the advanced marketing analytics capabilities that Adobe...
10 Spooktacular Halloween Marketing Ideas to Gear Up for the Holiday Season
October 27, 2022
Halloween is the fourth most popular holiday, behind Christmas, Thanksgiving, and Easter. It is also becoming a globally popular shopping and marketing event, notably in…
Four Things to Consider and Focus on in your Pipeline
October 13, 2022
A sales pipeline plays an important role in any successful business. To properly manage your sales pipeline you need to start by documenting the current…
Demand Generation Strategies and Services
October 3, 2022
Demand Generation strategies vary from business to business, but some of the top strategies are applied to all businesses across the board with slight variations…
Crafting B2B Buyer Centric Messaging
September 26, 2022
Buyer centric messaging should be part of your demand generation processes and workflow. Today’s B2B consumers are looking for a need to be met, a…
Utilizing Interactive Content Syndication
September 19, 2022
Bython Media specializes in content syndication. Our company produces some of the highest conversions and lead generation techniques in the industry. We create high-end interactive...
Understanding White Paper Syndication
September 13, 2022
Understanding White Paper Syndication and Content Syndication as it pertains to your business and best practices is important. Like any web address, page or post,…
Lead Automation Creation
September 7, 2022
Lead automation creation is the backbone of an aggressive demand generation campaign. Being able to generate leads and properly qualify them within your pipeline is…
Customer Loyalty: A Definitive Guide
August 24, 2022
Investing in customer retention and loyalty rather than acquiring new ones is a proven business strategy. Customers can be retained for 7 times less money...