Black Friday Cyber Monday (BFCM) is a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online…

Fast food is arguably among the most revolutionary customer experience (CX) phenomena of our times, and November 16 is celebrated as National Fast Food Day...

2023 will be an important year for martech, with digital marketing spending increasing to $146 billion, but priorities shifting away from traditional PPC to visual...

Adobe Analytics was launched in 2012 as part of the Adobe Experience Cloud. It is a result of the advanced marketing analytics capabilities that Adobe...

Halloween is the fourth most popular holiday, behind Christmas, Thanksgiving, and Easter. It is also becoming a globally popular shopping and marketing event, notably in…

A sales pipeline plays an important role in any successful business. To properly manage your sales pipeline you need to start by documenting the current…

Demand Generation strategies vary from business to business, but some of the top strategies are applied to all businesses across the board with slight variations…

Buyer centric messaging should be part of your demand generation processes and workflow. Today’s B2B consumers are looking for a need to be met, a…

Bython Media specializes in content syndication. Our company produces some of the highest conversions and lead generation techniques in the industry. We create high-end interactive...

Understanding White Paper Syndication and Content Syndication as it pertains to your business and best practices is important. Like any web address, page or post,…

Lead automation creation is the backbone of an aggressive demand generation campaign. Being able to generate leads and properly qualify them within your pipeline is…

Investing in customer retention and loyalty rather than acquiring new ones is a proven business strategy. Customers can be retained for 7 times less money...