What is Digital Commerce for B2B Companies?
May 31, 2023
Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…
What is a DAM Platform, and Should You Include One in Your MarTech Stack?
April 17, 2023
Is it hard for your marketing team to stay on track with your digital assets? Are several stakeholders having some trouble collaborating on a campaign…
16 Free MarTech Tools to Do MUCH More with Less in 2023
April 12, 2023
Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…
23 Marketing Metrics to Track in 2023
April 3, 2023
It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…
Insights from the Top Super Bowl Ad Spots in 2023
February 20, 2023
Super Bowl is arguably among the top calendar dates for US marketers. From technology giants like Workday and Netflix to auto manufacturers like Jeep to…
Best Marketing Communication Tools to Boost Your Business
February 16, 2023
Marketing communication is a process in which we use numerous integrated tools to communicate with the target audience. simply put, marketing communication is a combination...
What is a Communication Platform as a Service (CPaaS)?
February 13, 2023
In an omnichannel universe, Communications Platforms as a Service (CPaaS) is vital for contacting consumers on the platform of their choice, especially for top-of-the-funnel engagement….
12 Top Contact Center Trends for 2023
February 7, 2023
Contact centers dramatically changed during the pandemic, and this pace of transformation will continue to accelerate in 2023, as companies work towards delivering the best...
A Marketers’ Guide to Content Creation
January 6, 2023
Today’s digital marketing encompasses almost every facet of a company’s interaction. Businesses create content strategies across all online channels to grab the attention of an…
Holiday Marketing 101: The Definitive Guide
December 22, 2022
There’s a reason why certain brands flourish over the Holiday season, whereas others struggle to be noticed. With a distinctive strategy in place, they prioritize…
5 Effective Demand Generation Examples to Learn From
December 12, 2022
Using demand generation campaigns, you may raise your company's profile, drive more traffic to your website, and close more sales. Sales and marketing departments may...
Where Does TV Figure in your B2B Marketing Mix?
November 24, 2022
Connected TV (CTV) has altered the manner in which individuals interact with their TVs. Global advertising expenditures are projected to recover more quickly than predicted....