Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…

Is it hard for your marketing team to stay on track with your digital assets? Are several stakeholders having some trouble collaborating on a campaign…

Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…

It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…

Super Bowl is arguably among the top calendar dates for US marketers. From technology giants like Workday and Netflix to auto manufacturers like Jeep to…

Marketing communication is a process in which we use numerous integrated tools to communicate with the target audience. simply put, marketing communication is a combination...

In an omnichannel universe, Communications Platforms as a Service (CPaaS) is vital for contacting consumers on the platform of their choice, especially for top-of-the-funnel engagement….

Contact centers dramatically changed during the pandemic, and this pace of transformation will continue to accelerate in 2023, as companies work towards delivering the best...

Today’s digital marketing encompasses almost every facet of a company’s interaction. Businesses create content strategies across all online channels to grab the attention of an…

There’s a reason why certain brands flourish over the Holiday season, whereas others struggle to be noticed. With a distinctive strategy in place, they prioritize…

Using demand generation campaigns, you may raise your company's profile, drive more traffic to your website, and close more sales. Sales and marketing departments may...

Connected TV (CTV) has altered the manner in which individuals interact with their TVs. Global advertising expenditures are projected to recover more quickly than predicted....