Halloween is the fourth most popular holiday, behind Christmas, Thanksgiving, and Easter. It is also becoming a globally popular shopping and marketing event, notably in…

A sales pipeline plays an important role in any successful business. To properly manage your sales pipeline you need to start by documenting the current…

Demand Generation strategies vary from business to business, but some of the top strategies are applied to all businesses across the board with slight variations…

Buyer centric messaging should be part of your demand generation processes and workflow. Today’s B2B consumers are looking for a need to be met, a…

Bython Media specializes in content syndication. Our company produces some of the highest conversions and lead generation techniques in the industry. We create high-end interactive...

Understanding White Paper Syndication and Content Syndication as it pertains to your business and best practices is important. Like any web address, page or post,…

Lead automation creation is the backbone of an aggressive demand generation campaign. Being able to generate leads and properly qualify them within your pipeline is…

Investing in customer retention and loyalty rather than acquiring new ones is a proven business strategy. Customers can be retained for 7 times less money...

Sales compensation is an important factor for the revenue growth of an organization and needs to be re-evaluated from time to time to ensure your...

Burn rate is an important metric for any business to be aware of to ensure a positive growth rate. Many small business-owners have no idea...

Clients can come and go as fast as the weather changes in today's business world. In that manner, nowadays, each business owner faces self-assured, optimistic,...

An organization can create a predictable revenue model to manage its sales processes and goals. By combining process recommendations and structural changes, a company can…