The job description of a marketing professional includes the development of text, images, layouts, and concepts, all of which can be aided by generative artificial…

Are you excited about ChatGPT in marketing but not sure where to start? Crafting a great prompt is the first step to capitalizing on this...

At the onset of the COVID-19 pandemic, martech was a sector unaffected by the first blow of budgetary restrictions. However, as a consequence of coronavirus-related…

To ensure a successful product launch, you must develop a strategic, actionable, and efficient go-to-market (GTM) plan. Ultimately, how do you determine if you are…

Precision demand marketing ushers in a new era of B2B marketing and sales, which is entirely buyer-driven. Read on to learn how this model works,…

Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that…

Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…

Is it hard for your marketing team to stay on track with your digital assets? Are several stakeholders having some trouble collaborating on a campaign…

Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…

It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…

Numerous advantages of social media communication create better customer service and increased sales. Social media gets a bad rap for our lack of socialization, but…

We live in a day and age where people are using their phones and other mobile devices more and more to purchase and peruse items….