In an omnichannel universe, Communications Platforms as a Service (CPaaS) is vital for contacting consumers on the platform of their choice, especially for top-of-the-funnel engagement….

Contact centers dramatically changed during the pandemic, and this pace of transformation will continue to accelerate in 2023, as companies work towards delivering the best...

Today’s digital marketing encompasses almost every facet of a company’s interaction. Businesses create content strategies across all online channels to grab the attention of an…

There’s a reason why certain brands flourish over the Holiday season, whereas others struggle to be noticed. With a distinctive strategy in place, they prioritize…

Using demand generation campaigns, you may raise your company's profile, drive more traffic to your website, and close more sales. Sales and marketing departments may...

Connected TV (CTV) has altered the manner in which individuals interact with their TVs. Global advertising expenditures are projected to recover more quickly than predicted....

Black Friday Cyber Monday (BFCM) is a massive opportunity for e-commerce, particularly after the pandemic. In these two years, buyers have increasingly turned to online…

Fast food is arguably among the most revolutionary customer experience (CX) phenomena of our times, and November 16 is celebrated as National Fast Food Day...

2023 will be an important year for martech, with digital marketing spending increasing to $146 billion, but priorities shifting away from traditional PPC to visual...

Adobe Analytics was launched in 2012 as part of the Adobe Experience Cloud. It is a result of the advanced marketing analytics capabilities that Adobe...

Halloween is the fourth most popular holiday, behind Christmas, Thanksgiving, and Easter. It is also becoming a globally popular shopping and marketing event, notably in…

A sales pipeline plays an important role in any successful business. To properly manage your sales pipeline you need to start by documenting the current…