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What Is a Customer Data Platform (CDP)? A Complete Guide
May 18, 2021
Many companies are packed with more data than ever before. There are different types of customer data sets that businesses can rely on. This data...
Why 1 in 5 Emails Never Reach Their Target
May 17, 2021
By Brad van der Woerd, VP of Deliverability Services, Data Axle These days, despite the fact that the average marketing email competes with more than...
What is Viral Marketing? – A Complete Guide
May 13, 2021
Every day we hear about a new viral video or another content format that spreads at lightning speed. The kind of content that inspires genuine...
The Shifting Advertising Landscape
May 13, 2021
The Role of Intent in a Post-Cookie World By Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive The modern ecosystem for digital…
The Best CRM Software for Scaling a Business
April 30, 2021
With a good customer relationship management (CRM) software, you can maintain connection with your customers and keep your employees productive. To assist you in your…
15 Content Marketing Trends to Know in 2022
April 26, 2021
Content marketing is critical for every company or brand to build an audience and grow successfully. The right content marketing strategy can help you in...
Access to the Workplace: The Safety Measures of CMS Enterprise Identity Management Systems
April 16, 2021
When working from home or in the office, employees interact with certain checkpoints to verify their attendance and if they are authorized to have access…
How to Create a Successful Cause Marketing Campaign in 2021
March 31, 2021
In the modern era of digital media, it is commonly assumed that the only marker for a successful marketing campaign is to go viral. Lush’s...
15 Latest M Commerce Trends
February 24, 2021
With frequent updates and advancements in mobile technology, making and receiving phone calls is usually not at the top of the list of reasons consumers...
2021: The State of OTT and What It Means for Advertisers
February 17, 2021
By Ray Faust, General Manager, Media, and Entertainment Resonate This is a breakout time for OTT media services. Americans are spending more time at home...
The Marketing Tech that Will Come into Its Own in 2021
February 16, 2021
By Jill Holtsinger, Vice President, Analytics and Business Intelligence, Data Axle Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry, it...
What is Brand Storytelling – A Definitive Guide
January 11, 2021
For a good reason, brand storytelling is gaining momentum in the business industry. According to research data, stories get a person’s attention. Moreover, it triggers...
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