To ensure a successful product launch, you must develop a strategic, actionable, and efficient go-to-market (GTM) plan. Ultimately, how do you determine if you are…

Precision demand marketing ushers in a new era of B2B marketing and sales, which is entirely buyer-driven. Read on to learn how this model works,…

Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that…

Digital commerce is, in the simplest terms, an update on the now-classic e-commerce (purchasing and selling online, generally via a website) model. Digital commerce is…

Is it hard for your marketing team to stay on track with your digital assets? Are several stakeholders having some trouble collaborating on a campaign…

Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to…

It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…

Numerous advantages of social media communication create better customer service and increased sales. Social media gets a bad rap for our lack of socialization, but…

We live in a day and age where people are using their phones and other mobile devices more and more to purchase and peruse items….

Entrepreneurs are known for their tenacity and commitment – to lofty ideals, long hours, and success. They are hard workers who go into a project…

Super Bowl is arguably among the top calendar dates for US marketers. From technology giants like Workday and Netflix to auto manufacturers like Jeep to…

Marketing communication is a process in which we use numerous integrated tools to communicate with the target audience. simply put, marketing communication is a combination...