Following series of senior mobile and video product hires, leading ad tech veteran expected to help guide company to increase its focus on innovation and speed development of programmatic solutions.
OpenX Technologies recently announced the addition of a new member to its executive team. Todd Parsons is the new Chief Product Officer at OpenX. Prior to his new job assignment at OpenX, he worked at social advertising unit, SocialCode, where he led the product division of the company, especially across social, mobile, and video platforms.
Before that, Todd worked for Acxiom, where he contributed in the company’s core $330 million Marketing Services business. During his professional career, Todd also founded two startup companies, which were backed up venture capital firms. These two firms were Aditive, which was later acquired by Acxiom in 2014 and BuzzLogic, the first SaaS platform created for social media advertising.
With his new assignment, Todd will be responsible for leading the global product team, which includes planning, implementation and defining the go-to-market strategy for the entire portfolio of products at OpenX.
John Gentry, President of OpenX, said of the new hire, “Programmatic is now the default way to buy and sell advertising in all categories of digital media, and we need to ensure that we are building products that drive value for publishers, app developers and brands across every single channel in advertising. Todd has spent his career delivering products that help brand marketers navigate the changing media landscape, and his expertise in digital, paired with his deep understanding of marketers’ needs, will play a critical role in shaping the OpenX product pipeline and bringing those products to market.”
Todd will also be a key contributor in product strategy and innovation for upcoming product categories at OpenX, which includes CTV/OTT and audio.
Parsons said of his new role, “OpenX has built a reputation for unrivaled quality, scale and performance, and has a rich legacy of creating transparent, efficient marketplaces. New advertising categories are shifting into the world of programmatic, and there is a massive opportunity to apply the foundation OpenX has built into new screens and formats globally. I’m inspired by the team’s commitment to help publishers and brands capitalize on the shifts in consumer behavior, regulation, and advertising itself.”
