Industry veteran will be responsible for helping to further develop Bidalgo’s marketing framework and product to market alignment as well as consistent growth.
Bidalgo is a company that provides mobile marketing automation and services for app developers. The company recently made an announcement of its new Chief Marketing Officer Rishi Shiva, a self portrayed “Growth Hacker” who comes from an impressive background. Shiva is an industry veteran with more than 18 years of experience as an entrepreneur and corporate executive.
As the new CMO onboard at Bidalgo, Shiva’s first order of business is going to be marketing framework development and overseeing Bidalgo’s product-market alignment and delivering growth metrics to assist the company to fulfill its global ambition.
“Rishi’s experience, talent, and passion will be a wonderful asset to the company,” said Peli Beeri, CEO at Bidalgo. “He brings exactly the type of expertise we need to enter new markets, expand our client base, and continue to demonstrate leadership in the industry. As we enter the next phase of our growth, we are thrilled to welcome Rishi to the Bidalgo family.”
Prior to joining Bidalgo, Shiva was the Senior Director of Growth Marketing Partnerships at MZ, a real time technology company which has also created mobile games like War: Fire Age and Mobile Strike. He has also worked as the Head of Strategic Accounts at Nanigans, a company which provides performance advertising software as a service. Shiva is a founder of Adversant Media Group – a boutique digital media agency based out of San Francisco. He also serves as an advisor to various mobile-focused incubators and startups.
“I love solving puzzles. I love helping business tackle their growth challenges using technology,” said Mr. Shiva. “Bidalgo leverages AI’s to address some of the most painful aspects of growth marketing. I am impressed by what they have built.
“My job is to see what is it we are doing now and how to do it faster and better at scale. I plan to help establish a brand identity and build a full stack marketing team that will help Bidalgo become the leading platform for mobile marketing automation. I’m delighted to have joined at a time when there is so much opportunity for rapid growth and expansion.’’
Shiva is the second C-level executive who joined Bidalgo this month followed by the new CFO Nir Ackerman. Ackerman is a veteran CFO with a proven track record of success.
Quite a lot of advertisers depend on Bidalgo’s SaaS platform or fully managed media buying services to balance their user acquisition programs. Bidalgo has a wide range of clientele including Smule, Playtika, Pixelberry Studios and many more top grossing app developers.