Want to Leverage Pop Culture to Grow Your Brand? These Tips Could Help

Businesspeople often have a pop culture blind spot. They think it’s irrelevant at best, frivolous at worst. But that’s a major oversight. Marketing is both art and science, but there’s long been an over-emphasis on the science part of the equation. Referencing pop culture in creative ways is one of the

Kia Motors’ Creatively Designed Ad Goes Viral for All the Right Reasons

Kia Motors' Creatively Designed Ad Goes Viral for All the Right Reasons

Kia Motors is soon to launch in India with the new Kia SUV, and the advertisement has garnered almost 300 million views in just 2 months. In the commercial, fantastic beasts and cool creatures (both natural and man-made) are introducing Kia to India in a very unique way. The creatures include

Ranker Launches OTT App Bringing Weird and Interesting Video to Living Rooms


Ranker App will feature several channels of original video series on Roku, Amazon Fire TV, Apple TV, & Android TV devices PRESS RELEASE: Ranker, known as the world’s leading destination for fan-powered rankings on just about everything, has announced the official launch of its OTT app showcasing Ranker’s trending, creepy, and

Lifetime Appoints New VP of Programming and Development

Lifetime Appoints New VP of Programming and Development

Lifetime announced the appointment of Nicole Vogel as their new Vice President of Programming and Development. Nicole joins Lifetime from WE tv, an AMC Network, where she developed and executive produced Extreme Love as well as Love After Lockup, which Nielsen reported as the fastest-growing new cable series of 2018. Prior to

Spotify Hits 100 Million Paid Subscribers


Spotify now has more than 100 million paying subscribers. Its Stockholm headquarters noted that paying subscribers rose 32% during the first three months of 2019, with the financial release seeing that it hit its "high end" of its forecasted 97 million. On a monthly basis, Spotify noted that its average users

Jeff Bezos Gives $35 Billion to Ex-Wife in Divorce Proceedings

Jeff Bezos

The world’s richest man – Jeff Bezos – and his wife MacKenzie Bezos’ divorce made headlines when they made the announcement of separating after 25 years of marriage. Now, following weeks of anticipation and speculation, the terms of Jeff and MacKenzie’s divorce have been revealed. As per the agreement, MacKenzie will give

Apple Unveils New Digital Services for People

New Digital Services

Last Monday, Apple unveiled a new video streaming service with a parade of celebrities rarely seen on a stage outside of Hollywood’s awards season, with heavyweight directors like Steven Spielberg and J. J. Abrams, and celebrities like Octavia Spencer, Oprah Winfrey, and Jennifer Aniston. Oprah Winfrey served as the closer for