With constant changes and advances in technology, it’s hard to believe that email is decades old and still very much in use. 99% of people check their email once a day and there are over 7 billion active email accounts globally as of 2019. While B2B marketers should certainly diversify their content marketing strategy as much as possible to include digital ads, social media campaigns, direct mail, and other platforms, it’s important to not forget about the humble but mighty email campaign.
According to HubSpot, email is still an incredibly effective and important tool for B2B marketers.
- 93% of B2B marketers use email to distribute content
- 83% of B2B companies use Enewsletters as part of their content marketing program.
- 40% percent of B2B marketers say email newsletters are most critical to their content marketing success
- 59% of marketers say email is their biggest source of ROI
- 80% of business professionals believe that email marketing increases customer retention
In addition to appropriate audience segmentation and relevant content to share with customers, one of the most important parts of a successful email marketing strategy is the right marketing solution to help organize, deploy, test, and analyze your campaigns. Finding the right one for your organization can significantly help your B2B business.
The best email marketing solutions for B2B business needs
These are the best email marketing solutions on the market to help your B2B marketing strategy.
The best email marketing solutions
Marketo is a full-service marketing automation platform that has a robust email solution that many B2B companies. Their email marketing features help B2B marketers create relevant email campaigns using drop and drop templates so that even those without design experience can create engaging emails that help engage with leads at every stage of their journey and ultimately help convert them to customers.
2. Constant Contact
Constant Contact is a hugely popular email marketing solution for small businesses. Based on the information you give when you sign up – such as what industry you’re in and your previous experience with email marketing automation – you’ll get custom content options to begin engaging with customers. If you’re a smaller B2B business who’s looking to take email marketing more seriously, this is a good option – you get 60 days on a trial basis and then can subscribe monthly.
With SendinBlue, you can reach customers via email or text message. Because of their pricing options, SendinBlue is a great option that helps you get in front of more customers. Not only can you automate email and SMS communication for better outreach, but you can also send up to 9,000 emails a month to unlimited contacts for free and up to 40,000 with a very affordable monthly plan
The Drip platform lets you run better drip email campaigns. These scheduled, structured communications create much more overall customer engagement, as they reach customers based on understanding their purchase intent and behavior. Messages based on their stage in the customer journey or on behaviors like cart abandonment, first-time users, returning website visitors, and other metrics create a more personalized experience that’s more likely to get attention and convert customers.
This email marketing solution can help you really grow your small business through better lead generation. Through this tool, not only can you create engaging email content marketing campaigns with built-in templates to help upsell or reengage clients, but also host webinars, create landing pages and forms, and help you get a better overall response from clients you’re trying to convert or from audiences you’re trying to move down the funnel. GetResponse also has a great selection of resources to help you better understand buyer journeys, customer resources and engagement, and the sales lifecycle and customer funnel so that your marketing efforts are maximized. They also offer integration with PayPal, Slack, WordPress, Salesforce, and more to help businesses both big and small.
Got business subscribers you need to reach on the go? The ActiveCampaign solution has easy to use email and SMS marketing features. It easily integrates with your CRM so you can create personalized communications based on customer behavior and interactions, making it much easier to engage with customers at every step of their journey – from pre-purchase research resources to welcome emails to reminder emails. It’s easy to create more effective campaigns when your sales CRM and marketing automation tool can work together. When it’s easy to engage with and follow up with clients, it’s much easier to create better communication through the long B2B sales cycle.
The solutions your B2B company relies on the matter. It’s important to engage with the right tool to make the most of your email marketing – especially since it remains a critical part of B2B marketing and customer engagement. With content marketing remaining a high priority for marketers and more people using mobile-only to check their email, finding the best way to deliver the right content to the right customer in an engaging way is increasingly important and valuable. Partnering with one of these email marketing solutions may help your brand stand out in the best way.