How to Run a Successful Email Marketing Campaign

By Marianne Chrisos - Last Updated on December 12, 2019
How to Run a Successful Email Marketing Campaign

The steps you must take to develop and launch an email marketing campaign that brings results.

Wondering if email marketing is still effective or out-of-date! It is effective and here are the tips to run your most successful email marketing campaigns.

Email is ubiquitous. Everyone is doing it. This is one of the biggest challenges marketers face with launching email marketing campaigns today. Still, just because it can be a tough avenue to reach customers doesn’t mean it’s not a worthwhile channel that can generate consistent results.

Effective Tips to Launch a Successful Email Campaign

Here are a few tips to consider the next time you are ready to launch a successful email marketing campaign:

Set Goals

The best way to answer the question, “How do I run a successful email marketing campaign?” is to first define what success looks like for you.

  1. Receivers simply opening your email?
  2. Little to zero cancelled subscriptions?
  3. Receivers clicking the content and landing on your website page?

Define the metrics around what success looks like for your email marketing campaign efforts before diving into the content strategy.

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Be Interesting

It is no longer good enough just to have informative content; it must also be captivating. You are competing with many others in someone’s inbox. You would want to grab their attention and ensure their eyes on fixed your content.

Successful email marketing companies take care to ensure their headlines are captivating to open the email. Whether that means using something clever, straightforward, or shocking will depend on the business goals.

Email is one of the most powerful tools a company can have at its disposal, so don’t be afraid to try several things to find out what gets the most attention and engagement.

Email is Greatest Media Channel for Brands


Change it up

Part of being interesting is to avoid being boring. One way to do this is to change up the type of content that you send. Commit to sending recently published how-to articles and blog entries, as well as valuable promotions, new product announcements, and even inspirational materials.

Additionally, you will also want to establish a timeline that works for the receivers of your email. You don’t want to shoot email so much that they eventually get tired of seeing your name in their inbox and you don’t want to email them so infrequently that they forget about you.

Target and segment

All your email receivers are not the same. Email is a great opportunity to narrow down your audience and connect them to the most valuable and useful information, products, or services from your business.

Most mass email programs have good segmentation tools built in to their platforms that allow you to send emails based on different metrics such as location, job title, industry, gender, and income.

Watch your Metrics and Adjust as Necessary

Don’t forget to monitor analytics once the emails are out. No one opening emails? Try different subject lines. No one clicking through? Try different calls to action and link text messages.

Test out different copy and image combinations to find the most successful email templates and messaging. It may take a couple of tries before getting it right, but after a while, you will find what your receivers or users want to see.

Hire Help When Needed

Email marketing companies can be a great resource to help you get started. These organizations specialize in assisting businesses with implementing and executing email marketing strategies and are a great start for companies who don’t have the dedicated resources or time available for creating emails in house. Using an agency frees up your resources and allows you to still benefit from email outreach.

Email is still a very important part of any company’s overall marketing strategy. It helps to reach the audience who you won’t be able to reach through print ads or digital ad channels. It also can help you promote new products or discounts in an effective way. With the right email marketing strategy, you can create and run a successful email marketing campaign.

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a company near Dallas and contributing writer around the internet. She earned her master's degree in Writing and Publishing from DePaul University in Chicago and has worked in publishing, advertising, digital marketing, and content strategy.

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a c...

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