by Melissa Sargeant, CMO of Litmus As a marketer, you may think endlessly about every email you send or ad you promote if it doesn’t...
Regardless of how big the business is, the budget allocated for email marketing is always the largest and there are many reasons why. Not only...
Guest Contribution by Marquis Matson @ Social Growr If you own a business, you will most likely understand the importance of email when it comes...
Writing emails to advertise or sell a product can be a very technical task, and it's always a good idea to plan ahead. Therefore, it...
Guest Contribution by Sarah Noel Block Marketing is like dating. If social media is casual flirting, email marketing is the honeymoon stage of a relationship....
Guest Contribution by Harold Kilpatrick, PR Consultancy A recent study showed that 66% of consumers had made an online purchase as a result of marketing…
Email marketing is the single most cost-effective way to reach customers, clients, consumers and prospects in a digital marketing strategy. An email marketing plan can...
Account-based marketing takes the traditional marketing model of advertising to as many potential customers as possible and turns it on its head my only focusing…
In 2019, it feels some strange to some businesses to continue talking about how to make email effective. Haven’t we moved on to different marketing…
Email marketing has become a common term, and it has been proven to be extremely successful. That is why it comes as a surprise that…
With constant changes and advances in technology, it’s hard to believe that email is decades old and still very much in use. 99% of people…
B2B and B2C companies alike rely on email marketing to reach their customers. Whether they’re launching a new product or sending a resource guide, email…
