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Email campaigns are an excellent way to introduce cold leads back into your pipeline. Platforms such as Mailchimp, Constant Contact, and even high-level CRMs like…

E-mail deliverability is of absolute importance to any business. There is a vast concern for e-mail deliverability which means e-mail is still king despite the…

The most stable way for your company to build a foundation of loyal fans is to build up your email list. It is not easy…

By Brad van der Woerd, VP of Deliverability Services, Data Axle These days, despite the fact that the average marketing email competes with more than...

How many unread emails do you have in your inbox? Hundreds or even thousands, maybe? You probably don’t want the emails you send your customers...

by Melissa Sargeant, CMO of Litmus As a marketer, you may think endlessly about every email you send or ad you promote if it doesn’t...

Regardless of how big the business is, the budget allocated for email marketing is always the largest and there are many reasons why. Not only...

Guest Contribution by Marquis Matson @ Social Growr If you own a business, you will most likely understand the importance of email when it comes...

Writing emails to advertise or sell a product can be a very technical task, and it's always a good idea to plan ahead. Therefore, it...

Guest Contribution by Sarah Noel Block Marketing is like dating. If social media is casual flirting, email marketing is the honeymoon stage of a relationship....

Guest Contribution by Harold Kilpatrick, PR Consultancy A recent study showed that 66% of consumers had made an online purchase as a result of marketing…

Email marketing is the single most cost-effective way to reach customers, clients, consumers and prospects in a digital marketing strategy. An email marketing plan can...