Why Cloud-Based CRM is Good For an Organization

By Emily Pribanic - Last Updated on June 4, 2020
Why Cloud-Based CRM is Good For an Organization

As your business continues to grow and become more successful, you may be wondering if a cloud-based CRM system is right for you. CRM tools help your business establish closer connections with your customers, provide better customer service, and help you sell more which helps your business grow. While larger businesses have the funds to invest in any and every new technology that enters the market, small businesses don’t have this luxury and can only afford to invest in technology that guarantees a larger ROI and helps them grow their business.

So, what kind of benefits can a cloud-based CRM system offer your growing business?

Seamless Access

Customer relationship management is essential to the success of your business and a cloud-based CRM system offers round-the-clock accessibility which ensures the happiness of your growing customer base. Since a cloud-based CRM system provides you with 24-7 access from anywhere with a centralized database, you can easily stay connected and a cloud-based CRM system even offers you the freedom and flexibility to address all customers, no matter their issue or concern.

Easy to Use

Another great aspect of cloud-based CRM tools is their ease of use. Most cloud-based customer relationship management tools offer an intuitive dashboard which makes connecting with your customers and meeting their requests easy to achieve. Such CRM systems also provide regular system maintenance to ensure that your CRM tool is always updated and secure.


Since your growing business cannot afford to invest a large amount of money into a new product, one of the best aspects of cloud CRM tools is that they are very affordable for small businesses. Most cloud-based CRM systems operate on a pay-as-you-go subscription model with minimal upfront costs. This not only reduces investment risks but these CRM systems can even be upgraded and downgraded allowing you to only pay for the services your business needs. Unlike traditional software, cloud-based CRM tools don’t contain hidden costs or licensing fees making sure that your set fee is the same every month.


When it comes to cloud-based CRM tools, many organizations fear that they are not secure and provide security leaks. While security concerns should always be at the top of your list to ensure your business is properly protected, cloud-based CRM tools offer robust security features that guarantee the security of your business data. Information security levels at cloud servicing companies are much higher than traditional IT vendors. Cloud-based CRM tools also offer automated backup policies and have clear data recovery plans in place if a breach were to happen.


With a cloud-based CRM system, you can centralize your customer database, have a comprehensive view of all interactions with customers, gain instant access to real-time insights of sales opportunities, and even automate your task management processes. Cloud-based customer relationship management tools are not only easy to use and affordable but they can increase your customer retention rates making your business much more successful. So, is a cloud-based CRM system right for your business? It is if you can’t afford to lose customers.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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