The Role Artificial Intelligence Plays in Decision Making

By Emily Pribanic - Published on January 22, 2018
Role of Artificial Intelligence in Decision Making

AI technology is vastly improving the way leaders think and businesses make decisions.

Artificial intelligence is drastically improving businesses by allowing them to make more efficient and accurate decisions. With the amount of data studied by AI technology, businesses can improve all aspects of their departmental processes.

The role of artificial intelligence technology is continuing to increase in popularity as it becomes more reliable and efficient. To make a good decision, ample data and information is needed. Artificial intelligence technology is being used to gather this data. The framework behind a good decision-making program is the loop. The loop refers to the actions of observing, orienting, deciding, and acting (in short, OODA) once sufficient data is collected about the decision that needs to be made.

Artificial intelligence in business decision making

Artificial intelligence is allowing business decisions to be made much more easily, reliably, and accurately due to the amount of data that can be collected and studied. AI technology in business can show an organization its overall return on investment as well as new market opportunities. AI technology can also afford businesses the opportunity to be more effective at what they do and to be more accurate than ever before. Artificial intelligence improves business markets by allowing companies to learn about better or more improved opportunities as well as newly available markets. While AI technology can be a great asset to any type of business, health institutions, financial services, and automotive companies seem to stand out as the businesses that use it the most.

The Role of artificial intelligence in decision making

The OODA loop uses deep-learning neural networks. These networks use algorithms that are a lot like the human brain in terms of function and structure. For AI technology to go through the OODA loop, a great deal of computing power is needed. Because of all the power that is needed, Sentient, the world’s highest funded artificial intelligence company, uses about 5,000 GPUs, while a normal home computer only needs about one. The progress that Sentient is making with AI technology is allowing other businesses to use it for their benefit as well.

AI in decision making

While humans are very smart, AI technology is much better to use when it comes to decision-making for a business. Many studies have been done that prove decisions made by AI technology save money, increase returns, and improve outcomes. AI technology is not only more accurate and effective at decision making, it also makes decisions much faster. AI technology can also handle multiple inputs better while experiencing less decision fatigue than its human counterparts. Artificial intelligence decision making is also more original without using intuitive predictions, just cold hard facts.

Artificial intelligence is a modern approach that companies are taking advantage of to make better business decisions. Before AI technology, business owners had to rely on data that was inconsistent and incomplete. Now that AI technology is becoming more widely used in the business world, companies have data-based models to turn to. Businesses can also create simulations with AI technology. This technology is effective because it can sift through an extraordinary amount of data with ease. Once AI technology sorts through the vast amount of data available to it, it can recognize patterns in the data and make more accurate predictions. With artificial intelligence, businesses now have better decision-making tools that not only improve their business drastically, but also their lives.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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