Impact of Automation on the Future of Business

By Emily Pribanic - Published on May 14, 2018
Impact of Automation on the Future of Business

The impact of automation is benefitting our society in many ways.

Automation has improved our daily lives from work to home as it has become more intelligent and sophisticated. Thanks to automation, our society has more pleasurable workplaces and our standard of living has risen. If you don’t know how automation is improving the future of business, consider some of the ways it has improved the work life of billions of people.

Automation is not only making our work lives easier and or tasks faster to complete but it is almost making the work our businesses produce much more accurate. The effects of automation on society are allowing us to achieve things many thought were never possible and machine learning is becoming so essential to our society that the market is expected to grow by more than $7.4 billion by 2022. Automation is affecting every part of business from operations to marketing and even payroll and the way we hire candidates is changing all thanks to automation.

Impact of Automation on Business

The impact of artificial intelligence on business is allowing businesses to create more effective, targeted marketing campaigns. Many marketers believe that in the future, AI will have a huge impact on their social media efforts. This is because AI will soon be able to create dynamic landing pages, websites, programmatic advertising and can even make intelligent media buying decisions. AI is becoming increasingly sophisticated which makes many marketers excited to be able to leverage AI to help them complete their jobs in a more intelligent way. AI will one day nurture leads through social media and create personalized, real-time content to target and connect with audiences. As AI becomes more sophisticated, it will be able to target individual people with the best content at the times and days they’re more likely to see it.

Machine learning, simply put, is about understanding data and statistics. This means the impact of machine learning on business is great because without understanding critical data and statistics, businesses can’t know how well, or not well, they’re performing and they can’t know what changes they need to make on efforts that are not working. Machine learning is important to businesses because it takes out all the guesswork for employees who are trying to determine if a new campaign will be successful, how many new hires the company will need, or how much revenue the company will expect to make in the next five years. Machine learning is also used by companies to up-sell products to customers who need them when they’ll need them. Being able to provide customers with the items they need when they need them is an essential asset machine learning offers to every company.

Chatbots have grown in popularity over the last decade and it is because they offer companies and customers many benefits. From never being ‘on hold’ with 24/7 customer service to the chatbot having quick access to data that makes the service each customer receives much more personal, chatbots have gotten much more sophisticated. This is great news for customers and companies as chatbots cost less than a human to do the same job more effectively and efficiently, and customers enjoy the 24/7 access and personalized service.

The effects of automation on the economy, when it comes to chatbots, though, means that a job that was once filled by people is now being filled by machines. Many might find a problem with this and think that machines are beginning to replace people, and they are, but only when it comes to jobs that can be performed by a machine better. Many people think that every job in our society can be replaced by a machine but that is wrong. Humans still have an immense value over machines and even recently, Elon Musk admitted he made a mistake by employing too many machines to achieve his company’s goals and that humans are much more valuable.

Some believe the negative effects of automation are that one day our society will replace all jobs with machines except for leadership roles which will put billions of people out of work. While this may one day be an issue, it is important to remember that automation has made our lives more pleasurable, has risen our standard of living and has even made our work environments much better. Automation is impacting our business lives for the better with more sophisticated, smarter technology.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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