There was big news on the CX technology front last week as on April 25th, 2019, global marketing media giant TechTarget, Inc. (ticker: TTGT) announced the launch of SearchCustomerExperience.com® to their ever-growing umbrella of websites. TechTarget, Inc. has increased its focus on CX technologies in the last few years. All this focus has paid off as they have increased their traffic & response by 83% in the last 12 months. The launch of the new site looks to increase those numbers even more in the next 12 months and beyond. The new site looks to provide help in the field of CX technologies with case studies, neutral guidance, and tips.
The CX (Customer Experience) market is an expanding one with more companies now looking towards marketing parameters such as marketing automation, digital experience management, contact centers, CRM, e-commerce, customer service, and customer analytics. With this new site, TechTarget, Inc. looks to expound upon these principles and further their reach to improve their customer relationships.
SearchCustomerExperience.com® joins the large network of TechTarget, Inc. branded websites. Other websites under the TechTarget Inc. umbrella include SearchSAP.com®, SearchOracle.com®, SearchCloudApplications.com®, SearchBusinessAnalytics.com®, SearchERP.com®, SearchHRSoftware.com®, and SearchContentManagement.com®.
A Markets & Markets study showcased that the CX management market is expected to reach almost 17 billion dollars by 2022 with a compound yearly growth rate of 23.1 % over 2017-2022. The factors into this radical growth can be tied to the increasing percentage of companies focusing on brand loyalty, customer experience, and digital transformation. What this means in laymen’s terms is that more and more companies are making the switch from old classic methods of marketing and customer retention to the new ways that are out there now that utilize the internet (The Cloud, e-commerce, customer-friendly websites, etc.).
Stephanie Corby VP at TechTarget, Inc. had this to say about the launch, “the majority of companies are just getting started on their CX journeys, according to the results of our newly fielded CX Pulse Survey, 59% of respondents indicated that they are in the early stages of CX strategy and implementation (with plans to implement their first CX project in the next 12 months or in research phase). SearchCustomerExperience.com will help these strategic buyers navigate their CX journey from start to finish and will provide in-depth coverage on technologies that align with every stage of the customer lifecycle.”
TechTarget, Inc. has a long track record of working with many leaders in the tech field such as Citrix, Microsoft, Symantec, IBM, Intel, Oracle, Cisco, and Hewlett Packard. TechTarget, Inc. was established 20 years ago in 1999 with an eye towards Marketing and Sales services. They have steadily grown their business over this time period and have branched out into other related businesses and now has offices located in across the world including Sydney, Singapore, San Francisco, and Paris.