Marketing automation has helped to connect customers to product and services provided by companies and helped those same companies to streamline their marketing efforts allowing them to spend less time on operational execution and more on strategy and storytelling. There are lots of marketing automation programs available that now help marketers and business organize, optimize, and automate their campaign elements.
One tech element that can help automation efforts but doesn’t get brought into automation conversations often is AI bots. AI chatbots are becoming a more reliable way to communicate messaging with customers and can help automate many marketing efforts.
Here’s how AI bots can help enhance your marketing automation efforts.
- Better analytics: AI bots log all communications, meaning they can be analyzed later. This can help you identify common questions or concerns to help you understand the pain points for customers and help to proactively develop solutions. By understanding what customers are struggling with or regularly curious about, you can develop content that better answers their questions or even develop further products or services that help meet their needs.
- Better lead generation: Ultimately, the point of marketing is to create customers. This is usually accomplished by qualifying leads – identifying people who may be interested in committing to a product or service to meet their needs. Leads are developed through a number of mediums, including forms and gated content. Another way to create leads and understand genuine customer interest is through AI chatbots. Some companies will create suggestions or shortcuts when a chat is opened by a customer. By promoting a customer to request a demo or download more information at the onset of communication, a brand not only potentially helps a customer save time but also gathers more information to follow up with a customer later and nurture them along their journey.
- Better personalization: Modern customers continue to expect more personalization from their marketing. Personalization helps customers really connect with a brand and understand why it’s the best solution for them. For some marketing, this is done through specific targeting via digital ads and email campaigns. AI bots can take this personalization a bit further and ask pre-programmed questions that help deliver the correct information based on specific customer curiosities and preferences. This kind of interaction can increase the value of marketing by letting customers drive what information they need and allowing your brand to deliver that.
Each of these factors plays a huge role in good marketing and automating them helps deliver a superior experience to customers that can set you apart from your competition. Good marketing is more than just broadcasting information – it’s about connecting customers with solutions, which AI chatbots can help with around the clock.
AI bots can be a powerful boost for your brand. While most AI bots are used as customer service interfaces, what most people don’t consider is how customer service is an extension of a brand’s voice and therefore a marketing element. Marketing is more than advertising – it’s anything that communicates your company message to your audience. Chatbots make it easier to communicate with customers and give your audiences better, more attainable access to information about a brand’s products or services. Facebook Messenger, for instance, allows brands to interact with customers in a way that’s informational and also conversational. This kind of assistance and interaction gives brands an additional way to relate to customers, strengthening the overall brand and enhancing the customer relationship.
Marketing automation is an important part of every modern business’s marketing efforts. Adding a chatbot to your automation plan is a smart move for businesses that way to be more accessible and enhance their automation efforts.