Start Your Own Software as a Service (SaaS)

By TechFunnel Contributors - Last Updated on June 16, 2020
what is software as a service?

Guest Contribution by Adam Edmond

Software as a service, or SaaS, is a model where third parties host the application and make them available. Some examples of SaaS include MailChimp and Google Apps.

There are many ways to incorporate these systems into already function systems. Part of the great thing is that it’s easy to customize the functioning of the application. The developer of such as SaaS application has the possibility of yet another route of income. This makes the process of the SaaS application development all the more promising. And when developing the SaaS itself, there are a number of important things to consider.

Reasons for Development

It’s not necessary to develop your own software in order to create the application. The system itself can also perform some automated functions on its own. These might include updating and maintenance.

Nearly half of all Software as a Service vendors provide a free trial. Users can try the systems and choose the package of services right for them.

The best reason is the potential for revenue the SaaS application can generate. Users can purchase the subscription, keeping a rolling, steady income for you.

Development Guide

Prioritize Features

Begin by focusing on the most important features. Decide what’s needed for the function of the application. These are obviously necessary components.

Perfect Important User Features

These are the features the user will want to be able to do when using the application. Will they want to see reports on their dashboard?  Will they want to be able to help users fill in their profiles?  These features will gain you popularity. Obviously, the user wants an application that will work for them and be easy to use.

Create Wireframes

Wireframing is a way to organize your design. It helps with difficult layout, creating an easier workspace as you move UI elements. Anytime you can simplify this process will save you time and money.


Think about how you want your final application to look. Also, consider mobile design since mobile phones are used for almost everything. You can sketch it out to help you decide on your final product. Keep in mind the major features users will want to access.


While this seems obvious, coding involves more steps than simply typing away. There is a pre-development stage where you finalize the budget and complete research, followed by coding and testing and improvement before the launch of the final product.


Release it to the public, or at least to a small group of users who will give you honest feedback. Take this feedback and take it seriously. Though you can’t please everyone, feedback can help you improve the application for users.


Once you have all the feedback from users, reports from developers in your group, and any updates reported in meetings; you are ready to improve the SaaS application. Make adjustments where necessary, then retest the product with the public again. Be sure to update users on any updates you make to the application. This is an important step in gaining trust with users.

TechFunnel Contributors | is an ambitious publication dedicated to the evolving landscape of marketing and technology in business and in life. We are dedicated to sharing unbiased information, research, and expert commentary that helps executives and professionals stay on top of the rapidly evolving marketplace, leverage technology for productivity, and add value to their knowledge base.

TechFunnel Contributors | is an ambitious publication dedicated to the evolving landscape of marketing and technology in business and in life. We are dedicate...

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