Managing digital assets is important for any business.
How to find the best solution for managing your digital assets.
Digital asset management means the storing and managing the access rights of those digital files. Digital assets can be anything that’s created or stored digitally, including video, text, and photos and most businesses have some form of digital assets. This is especially true for businesses that have an in-house marketing department or do a lot of research, developing, and planning on site. Usually these assets aren’t stored in a central location – like HR handbooks, for instance – because they’re only relevant to one department or contain proprietary or confidential information. That’s where finding the best digital asset management system for your business comes in.
Benefits of Digital Asset Management
Businesses who use digital asset management systems find that there are numerous benefits, from cost savings to better productivity. Some benefits include:
- Improved collaboration: Systems like cloud digital asset management can give access to the entire department and improve communication between employees.
- Reduced redundancy: Digital asset management systems help businesses easily and quickly access or repurpose material.
- Better productivity: DAM solutions can allow for quicker access and utilization of files needed to complete jobs.
So, what’s the best way to store and manage access rights to these files? Here are some popular solutions.
AirTable can manage almost any kind of digital assets, including project management files, editorial calendars, inventory management plans, content plans, and other files. It’s a good solution for businesses looking for solutions that can be easily accessed from mobile devices or easily customizable.
This DAM system is a tool that’s mostly used for digital assets in photo or picture format. It’s also attractive to small businesses because of its affordability.
Bynder offers a free digital asset management software called Orbit. It has less functionality than certain paid versions, but it allows for unlimited users and is a good solution for small businesses who need to create, store, search, and share creative files including images and videos.
One digital asset management challenge for businesses can be finding enough storage to stare their many various assets. Many businesses have thousands of files that need to be organized and managed. Canto software has been developing and improving its digital asset management software for over two decades and its utilized by many large businesses.
This DAM solution is a favorite of marketing teams, creative organizations, and advertising agencies. Their cloud-based platform helps to unite teams and allow easy collaboration on assets.
Brand Maker has been hailed as a great solution for allowing marketing and sales teams to work better together. If your assets are primarily sales-focused and customer facing, this might be a good choice for you.
Digital asset management systems can be very beneficial for businesses who want to both protect and organize their digital files and library of assets. Whether it’s brand assets, marketing assets, or other digital files necessary to a business, digital asset management software can help businesses keep files secure in an accessible location so that those who need the assets have access. These systems also keep files protected from unauthorized access. Finding the best digital asset management solution for your business will be a matter of budget, industry, and storage needs. Does your business use DAM software solutions?