Long gone are the days when advertisers had to wait for their advertising campaigns to deliver results weeks after the campaign was launched. Thanks to…

Learn why you should implement marketing automation for your business and some tips on a successful implementation. Learn the benefits of marketing automation and how…

Target market analysis are a great tool that can help you learn more about your target audience. Defining your target market is the first step…

They say words once spoken can’t be taken back. We would say that it is rather retractable when compared to emails. With emails, the words…

What do you think is the number one thing that gets you good referrals? This includes referrals from current and past clients, vendors, the general public, and beyond….

The holidays are often synonymous with celebrations which equate to loads of shopping for family and friends. This is one time of the year when…

How will you develop your B2B marketing strategy this year? News alert: the “Wolf of Wall Street” attitude might not work that well here. Marketing…

With so many choices, customers today not only get confused but also manage to stick to the brands they know and love best. According to…

Some basics that marketers must follow to gain the right target market segment for their marketing strategy. How to identify and target the right market…

The cost of customer acquisition plays a pivotal role in sales strategy. Ways to compute the cost of acquiring customers and finding appropriate measures to…

With over 700 million monthly active users, Instagram is now the most successful social media networking app. To many companies, however, those 700 million users are potential customers that must…

With an increasing number of people moving online, it is now easier to reach out to potential customers across social media through influencers. Guide to Achieving Business…