Referral marketing tools can provide many benefits and make your referral marketing efforts more effective.
Before you begin to search for an effective referral marketing tool, keep the following key considerations in mind.
A recent study revealed that 82 percent of Americans seek recommendations from friends or family before that make a purchase. It also revealed that 67 percent say they’re more likely to purchase something that’s been recommended by friends or family through email or social media. This is one reason it is an excellent idea to add a referral marketing tool to your marketing efforts. How, though, do choose the best referral marketing tools to improve your marketing efforts? Here are a few essential aspects to keep in mind when you begin to search for an effective referral marketing tool for your business needs.
Before you begin to search for an effective referral marketing tool, it is important to know what you hope to get out of your new tool. Referral marketing tools can offer your marketing efforts a lot of benefits and can be an effective way to build brand loyalty, grow customers, and increase revenue. Referral marketing strategies can also provide a way to capture leads, incentivize customers, and track, analyze, and improve your referral marketing campaigns. Make sure you consider the size of your client base, the type of marketing software you’re currently using, and the kind of referral campaign you want to run before you begin searching for your referral marketing tools.
Cost is an essential aspect to know before you choose a referral marketing tool. It is essential to understand the subscription plan of any tools your considering. A major aspect of a successful tool is its scalability. Make sure you choose a tool that will support your needs as your client list grows. Another great aspect your new tool should include is a mobile app. Most customers today are frequently on their phone so choosing a tool that offers a mobile app that works well is necessary. Customers today also think more about security so make sure you choose a tool that offers adequate security that will keep your customer’s data safe and secure. Another key consideration for a successful referral marketing tool is to know if it works with other software that you’re currently using like your email marketing and marketing automation tools.
Essential features your referral marketing platform should offer include: campaign management, referral tracking, referral campaign analytics, customer analysis, customer loyalty programs, campaign customization, user segmentation, and referral program automation. Once you understand what you need in a successful referral marketing tool, you’re ready to start shopping.
Top Referral Marketing Tools
Here are the top referral marketing tools to help make your referral marketing efforts more successful.
- Referral SaaSquatch
- OSI Affiliate
- Omnistar Affiliate Software
- Rocket Referrals
- Viral Loops
- Mention Me
- Advocator App
- Referral Marketing Automation
Now that you have some referral marketing ideas and know what to look for in a successful referral marketing tool, you’re ready to add a referral program to your referral marketing efforts.