How to Humanize Your Brand Using Content Marketing

By Emily Pribanic - Published on June 13, 2018
How to Humanize Your Brand Using Content Marketing

Humanizing your brand builds trust with your audience.

How can you humanize your brand and build customer loyalty? Follow these simple tactics to achieve audience trust with your brand.To build trust between your brand and your customers, it is essential to humanize your brand and connect with your customers on a deep level. When you humanize your brand and connect with your audiences, you position yourself to create marketing that is relevant, will be listened to and engaged with, and not easily forgotten. If you are unsure of how you can connect with your audience better, look at the list below for content marketing inspiration that will help you humanize your brand.

Start with a Content Strategy

The first step to create any meaningful marketing is to create a content marketing strategy that outlines what you hope to achieve with your content marketing efforts and how you plan to measure your success. To ensure that your content marketing strategy will help you create, deliver, and maintain useful content that will attract, engage, and acquire leads from your target audience, your strategy should answer the following questions:

  • What is your company’s mission?
  • What are your business goals?
  • Who’s your target audience?
  • What type of content will you produce, curate, and share to appease your audience?
  • What outcomes will you achieve with your content?
  • How will you execute your content?
  • How will you measure the success of your content?

A content marketing strategy is essential to achieve successful marketing efforts and even though 72% of B2B content marketing managers expressed that developing a proper strategy contributed to their organization’s success, only 27% reported to have a documented strategy in place. It is important to remember that, to be successful, you must have a plan in place.

Show Off Your Staff

The best tactic you can add to your content marketing plan is to use real photos of real people who work at your company. Audiences love to meet employees and see photos from behind the scenes of the company. This adds a human element to your brand and allows your audience to connect on a deeper level with your company. Show the funny and relatable side of your employees and even try creating an Instagram hashtag that shows off the day-to-day moments in your office. There are many options to show off your employees and if the content you create is relevant and connects with your audience, your efforts will be fruitful.

Another way to utilize your staff to humanize your brand is to have them promote the brand on their social media accounts. Most people today have a multitude of social media accounts and with those accounts come connections they can use to leverage the brand and even show audiences that they’re proud to represent and serve as the face of the company. When using employees to promote the brand, though, it is essential to be careful and communicate with your staff of the importance of representing the brand in a flattering light and not to promote the brand if they’re going to use their social media accounts to be controversial or disrespectful.

Personalize Your Marketing

When it comes to digital content marketing, it is easy to personalize messages and content so why not add this extra step to humanize your brand? Whether it’s using a person’s name in an email or even using direct language like “you”, personalization makes people more interested to read what you say and engage with your company. When you connect with audiences on a personal level, you allow them to truly feel the human elements of your brand. It is also important to write any digital content marketing you produce with personality. It is not a good sign if your posts put people to sleep or don’t encourage engagement with the brand. Add emotion to your posts to connect with your audience better and be unique with your copy.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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