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Creative management platforms, or CMPs, are an incredible asset for marketing campaigns, and they are shaking up the ways in which digital ads are being…

Mobile advertising and mobile commerce are closely linked. Mobile apps have been linked to higher sales and increased revenue across industries. In fact, Retail Dive…

Digital marketing makes it easy for brands to get in front of customers – the right customers. With the ability to segment and target audiences,…

Automated marketing tools continue to elevate the marketing game of many businesses. Marketing automation allows for companies to not just target their marketing to more…

Leading global video advertising and monetization platform SpotX has released a new report titled “2019 Video Advertising Trends.” Denver, Colorado-based SpotX enables media owners and publishers…

The success of a business quite often depends on the success of its marketing efforts. As technology continues to advance, it creates more and more…

More and more consumers use their mobile devices – such as phones and tablets – to not just consume media and connect with people, but…

Video is one of the most versatile and profitable mediums for digital marketers as over 80 percent of businesses feel that video marketing is a…

What is programmatic advertising and how can you ensure that your Facebook programmatic ads are successful? Follow these tips to ensure that your Facebook programmatic…

Digital age has made way for the new emerging technology, programmatic advertising. Programmatic advertising tools can help you advertise to your target audience better. In…

How to Use Google Display Network Targeting. What to know about how to increase ROI in AdWords. Advertisers know that their customers live on the…

Learn how you can seamlessly combine your out of home advertising with your social media marketing efforts. As digital Out Of Home (OOH) advertising trends…