Top Programmatic Advertising Tools to Improve Brands

By Don Q. Dao - Last Updated on September 27, 2018
Top Programmatic Advertising Tools to Improve Brands

Digital age has made way for the new emerging technology, programmatic advertising.

Programmatic advertising tools can help you advertise to your target audience better.

In today’s marketing and advertising world, there is a new emerging tool known as programmatic advertising. What is this new strategy? Well, programmatic advertising is a way to advertise your product or brand to a specific target audience. With programmatic advertising, companies can focus their efforts into more specific targeting such as geographic, psychographics, and demographics attributes.

Programmatic tools are essentially software that automates the buying, placement and optimization of media inventory via a bidding system. Similar to how paid search operates, programmatic advertising tools allow you to have more control over how many ads are served and which days, meaning that you will only need to pay for ads that are effective at driving users down the funnel at the right time and place. Programmatic ads give companies the ability to customize their message and creatives to the right target audience. In this digital age where data is everything, you can better optimize your advertising campaigns instead of the “spray and pray” method. Here are some of the best programmatic advertising tools available that can help you improve your brand to your target audience.

AdRoll is one of the most well-known and used prospecting and retargeting platforms available. While they focus more on social media platforms including Facebook and Instagram, their programmatic ad targeting is very unique due to their BidIQ technology.

Adobe Marketing Cloud
In 2017, Adobe launched its first 100% programmatic ad campaign, leading the industry with this new technology. Adobe now offers a suite of digital marketing solutions under Adobe Marketing Cloud, one of which is the Programmatic Advertising tool. With this tool, you can automate your ad buying to meet your customer demands. This greatly simplifies the way you buy your ads and see where your spending is going.

Rubicon Project
Rubicon Project, founded in 2007, created a new model for the advertising world. Its unique platform to manage advertising streamlines the traditional RFP process and automates the negotiations for custom deals. Today, many different brands are leveraging Rubicon to connect with various consumers around the world and improve their brand in the eyes of the public.

One of the most renowned tools in the industry is Google’s DoubleClick. Its suite offers a lot of insight across different channels and can help buyers with buys and how to act on them in real time. This tool is also great for publishers because it gives them a complete view of how inventory is performing.

Choozle is a Denver based company that provides a programmatic platform. It’s system leveraged consumer data to provide real time services for advertisers around the world.

AdReady leverages many different industry leading media stories and platforms to create strategies that helps you surpass your benchmarks and competitions. AdReady gives advertisers the ability to customize their campaigns to drive the performance that they need and want. Its cutting edge technology allows companies to focus on their ROIs rather than benchmarks.

Centro is a platform that advertisers use to run their digital advertising campaigns across various channels. With centro’s flexibility, advertisers who have a mobile centric mentality can optimize their campaigns for the better. Centro’s programmatic solution gives advertisers the transparency that they need to succeed.

Programmatic Advertising and Why It Is Important

Don Q. Dao | Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working with passionate people to bring visions to life and inspire the world.

Don Q. Dao | Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a ca...

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