Leading global video advertising and monetization platform SpotX has released a new report titled “2019 Video Advertising Trends.”
Denver, Colorado-based SpotXÂ enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. It gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. The service is employed by many of the best global media publishers such as fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu, and more.
The report released by SpotX has been created based on a combination of third-party data, as well as data collected by the platform from media buyers, sellers and other industry players in-market.
The report identifies the four most important trends that the industry can expect to see this 2019. These are:
- New offerings will come into play for OTT video services.
- Traditional TV will continue to transform the digital landscape.
- Shifting consumer expectations of ad experiences and personal data usage will drive innovations in ad transactions and delivery.
- Industry-wide transparency efforts and regulation will spur larger investments in data management.
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Additional findings from the research included in the report indicate that consumer habits will drive OTT innovation around the world and improvements in targeting will result in better ad experiences for consumers. The report also stated that publishers will make use of a lot of 1st and 3rd party data and may invest in live advertising.
“This report made it very clear that both media buyers and sellers must be flexible and ready for change, whether it be diversifying their ad spend or seeking out new global opportunities to increase the value of their inventory,” said Mike Shehan, co-founder, and CEO at SpotX. “Data privacy is still a major concern for key stakeholders and the entire industry will need to comply with new regulations. Still, there are so many exciting opportunities this year as technology continues to improve, and we should all feel very hopeful about what’s coming our way — from advancements in addressable TV to data enablement in OTT.”
You can download the complete report here.
