More and more consumers use their mobile devices – such as phones and tablets – to not just consume media and connect with people, but also to research businesses, read product and business reviews, and make purchases. Just as businesses switched their marketing and outreach efforts to the internet, mobile ad networks when people began cutting cable and magazine subscriptions, it’s important to make sure that you’re also using mobile-centric efforts to reach your audience.
What are the top mobile ad networks that can boost your brand’s marketing efforts?
The best mobile ad network to facilitate your advertising will depend on your goals – are you trying to reach more customers or use ads on your site to generate extra income and partnerships with other organizations?
Which mobile display ad networks are best for your brand?
This list of mobile ad networks can help you find the best fit for you and educate you on the benefits and functionality of the top options.
Google AdMob:
This mobile ad network makes a list of the best ad networks for publishers because of its usability and ease of use for beginners. If you’re new to the mobile ad game, Google AdMob is a great choice. Its features include several ad format capabilities including native and video, as well as the ability to target audiences by region, OS, or even data carrier provider. It’s been touted as a great option for an app and game advertisers.
Google AdWords:
As one of the largest and most popular search engines in the world, it shouldn’t surprise anyone that Google makes the list twice. Google AdWords is a great option for advertisers who want a tool that lets them set up search ads that run seamlessly on desktop, phone, or tablet devices.
Facebook and Instagram:
Facebook (and Instagram, which it owns) is another example of a popular tech giant that has a top-rated mobile network. More traffic flows through to Facebook through mobile than any other method, and it’s often ranked as one of the top ways that people spend their time online. It makes sense, then, that if you have something to advertise, you’d want to make sure it’s there – the audience is large and the segmentation possibilities are almost endless. Both platforms offer several formats for creating mobile ads including video, carousel images, and more.
Whether you want to push installs of a new app, sell a product, or advertise a cause or event, Facebook and Instagram are both excellent options that can get you in front of both a lot of people, as well as the right people through their segmentation options, which allow you to choose the demographic your ads appear to. This always helps you match your product and service with the audience most likely to use, benefit from, and buy it. Facebook and Instagram ad services tend to be among the most expensive, but they can be worth it for the revenue and brand awareness they are able to drive.
Apple Search Ads:
Apple has its own ad network that allows developers to have their apps and games appear in the top of user searches. This is a very valuable tool that can help you successfully launch a product or boost sales and downloads of a product – not only do you appear in front of more users, you are using the ad network of a tech company that has billions of users.
StartApp:
StartApp uses a form of advertising called interstitial, which appears to users as they scroll through a site and temporarily takes over that section of the visible page. It is intrusive to a user experience, but deliberately so. That way you don’t get relegated to a small logo somewhere on a largely ignored banner. Many businesses have reported a significant income generated from interstitial-style advertising through StartApp.
Finding the right mobile ad network for your business will depend on many things, including your audience, your budget, and your product. But this list of best mobile ad networks for publishers should give you a solid start on what some of the capabilities and benefits are.
