Guest Contribution by Glenn Fishback, Chief Revenue Officer, Smaato In-app advertising remains one of the fastest-growing and most dynamic sectors of the digital ecosystem. Although in-app…
Mobile advertising and mobile commerce are closely linked. Mobile apps have been linked to higher sales and increased revenue across industries. In fact, Retail Dive…
Dual Platform Analysis Enables Marketers to Tailor Behavior-Driven Campaigns for Radically Improved Engagement PRESS RELEASE: SAN FRANCISCO, CALIFORNIA: Leanplum, the leader in mobile marketing engagement…
Mobile ad tech company Applift announced the appointment of Maor Sadra as its new Chief Executive Officer. Applift’s Cofounder, Tim Koschella, hands the reins of…
Moment marketing science company, Aki Technologies, announced the appointment of Kira Shalom as the company’s new Vice President of Creative. Over her career spanning over…
More and more consumers use their mobile devices – such as phones and tablets – to not just consume media and connect with people, but…
Snapchat recently released several new tools to better accommodate advertisers, but it can still be difficult to come up with ways to use Snapchat ads….
