Tag: mobile advertising

The Forces that Will Transform In-App...

Guest Contribution by Glenn Fishback, Chief Revenue Officer, Smaato In-app advertising remains one of the fastest-growing and most dynamic sectors of the digital ecosystem. Although in-app…
​Best Practices in Mobile Advertising to Grow an M-Commerce Business

​What Are the Best Practices in Mob...

Mobile advertising and mobile commerce are closely linked. Mobile apps have been linked to higher sales and increased revenue across industries. In fact, Retail Dive…
Leanplum and Amplitude

Leanplum and Amplitude Partner to Del...

Dual Platform Analysis Enables Marketers to Tailor Behavior-Driven Campaigns for Radically Improved Engagement PRESS RELEASE: SAN FRANCISCO, CALIFORNIA: Leanplum, the leader in mobile marketing engagement…
Applift Welcomes New CEO

Applift Welcomes New CEO

Mobile ad tech company Applift announced the appointment of Maor Sadra as its new Chief Executive Officer. Applift’s Cofounder, Tim Koschella, hands the reins of…
Kira Shalom Joins Aki Technologies as VP of Creative

Kira Shalom Joins Aki Technologies as...

Moment marketing science company, Aki Technologies, announced the appointment of Kira Shalom as the company’s new Vice President of Creative. Over her career spanning over…
6 Best Mobile Ad Networks for Publishers

6 Best Mobile Ad Networks for Publishers

More and more consumers use their mobile devices – such as phones and tablets – to not just consume media and connect with people, but…
Creative Ways to Use Snapchat Advertising

Creative Ways to Use Snapchat Adverti...

Snapchat recently released several new tools to better accommodate advertisers, but it can still be difficult to come up with ways to use Snapchat ads….