Martech Recap (September 24-28): Best Technology Launches and News
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Martech Week Recap (September 24-28): Aprimo’s Todd Rathje Promoted to Chief Customer Officer; Constant Contact Launches New Suite of Tools (WATCH)

Martech Week Recap (August 20-24)

New product launches, new hires, and new events in the marketing technology industry that you may have missed this past week.

Aprimo’s Todd Rathje Promoted to Chief Customer Officer

Aprimo, a worldwide leader in digital asset management and marketing operations technology, has announced the promotion of Todd Rathje to the role of Chief Customer Officer. Rathje will be tasked with ensuring customer success and growth and ensuring best practices are used globally to help the company grow value and relationships with customers.

Zendesk Launches New Suite of Programs for Startups

California-based Zendesk has announced a new line-up of programs specifically suited for startup companies. The Zendesk Suite which is available to qualifying startups for free for one year, will offer some of the world’s newest companies the ability to build better customer experiences into their businesses from the start.

Criteo Hosting Not Another Big Data Conference in Palo Alto

Criteo, an advertising platform for the open internet, is hosting its Not Another Big Data Conference on October 9th in Palo Alto, California. For the second year in a row, the one-day event is aimed at focusing on topics involving artificial intelligence, deep learning, data systems engineering and scalable engineering, bringing new perspectives across a wide area of modern-day software engineering.

Taboola and Unbounce Announce Partnership

The leading discovery platform, Taboola, and landing page and conversion platform, Unbounce, announce a strategic partnership. Taboola will gain access to the Unbounce’s landing page analyzer which will allow them to help customers improve landing pages and gain more traffic.

 

Cloudability Hires New VP of Marketing

Cloud financial management leader, Cloudability, announced the hire of Jay Wampold as its new Vice President of Marketing. Wampold served in several leadership roles prior to joining the company. He will work to oversee the marketing efforts of Cloudability during a particular emphasis on public cloud services.

Salesloft Launches AI-Powered Technology

Sales engagement company, Salesloft, has announced the launch of its newest product — a call analytics tool completely powered by AI. The tool, named Meeting Intelligence, will be offered within the Salesloft platform as part of their SaaS (pronounced sass) based services.

Constant Contact Launches New Suite of Tools

Online marketing company, Constant Contact, has announced the release of a new suite of tools designed to help the newest and smallest businesses with their marketing needs. The new set of tools have been designed for ease of use and to ensure businesses get the results they want with new features such as Facebook Lead Ads and Branded Template Creators.

FastSpring Boosts Office Space and Senior Level Team Members

Commerce management company, FastSpring, has announced its expanded office space in both Santa Barbara and Amsterdam as well as some new hires at the senior level. The new space and new executives are part of the company’s vision to move billions in transactions through global commerce solutions.

If you have news, press releases, or other announcements about your company, product, or service that martech industry professionals and executives must know about, please send them to be included in this report to news@techfunnel.com.

Danni White
Danni White
Danni White is the senior content manager for Bython Media Inc., a digital media and marketing agency whose web properties include TechFunnel.com and OnlineWhitepapers.com.
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