“I’ve had the chance to work closely with Todd for several years and believe that he is uniquely qualified to hold this key position. Having closed deals with many of the customers Aprimo still works with today in his most recent position, Todd understands our customers’ needs and how our technology is helping solve their challenges,” said John Stammen, CEO, Aprimo. “His passion to drive more strategic relationships is contagious and he brings a wealth of knowledge of our alliance and partner ecosystem that will make him successful in his new role.”
In his new position, Rathje will be in charge of ensuring customer growth, and driving customer success into all aspects of Aprimo’s business. Globally, he will serve as the functional leader operating as the conduit to share best practices to grow relationships and value within customers. Both the heads of Americas East and West customer success teams will be reporting to him along with the Australia, New Zealand and Asian organization.
“Aprimo has been focused on putting the customer first since its inception. As the company’s new Chief Customer Officer, I’m excited to put all of my focus into promoting customer retention, adoption, advocacy and business value in support of that mission,” said Todd Rathje, Chief Customer Officer, Aprimo. “Our customers are such an important asset and I’m looking forward to working even more closely with them to drive further value.”
Rathje brings on board more than twenty years of experience in leading and developing high-performance teams across emerging marketing technology sectors. He joined Aprimo in 2002 and has spent almost his entire career in MarTech, internet, and networked technologies. Prior to rejoining Aprimo in 2016, he served in various positions including Senior Vice President of Revenew, Assistant Vice President at Sprinklr and Managing Partner at US Web/CKS.