Tag: marketing technology

5 Ways Marketing Will Catch Up to Tec...

Guest Contribution by Scott Swanson, CEO, Aki Technologies Marketers often feel as if they’re in a perpetual state of catch-up when it comes to testing,…
Martech Week Recap (December 10-14) Content Marketing Institute Releases 2019 B2C Content Marketing Research Report and More Martech News (WATCH)

Martech Week Recap (December 10-14) C...

New product launches, new hires, and new events in the marketing technology industry that you may have missed this past week. Prestigious Environmental Management System…
Aprimo's Todd Rathje Promoted to Chief Customer Officer

Aprimo’s Todd Rathje Promoted t...

Global marketing operations technology and digital asset management leader, Aprimo announced the promotion of Todd Rathje to Chief Customer Officer from the post of Senior…
marketing technology stack explained

Marketing Technology Stack Explained

From 2011 to now, the quantity of merchants offering marketing tools and technologies has risen by 2,567 percent. Before 2011, numerous marketing offices never got…
Upcoming Marketing Technology Trends for 2018

5 Upcoming Marketing Technology Trend...

The best marketing trends last the test of time. Martech trends to follow throughout the year. With 2018 well past the first month, perhaps, you…