From chatbots to AI, today’s marketing technology will move far beyond its traditional functions.
As you prioritize marketing trends throughout 2018, you will want to pay attention to these five areas.
At the end and start of a new year, marketing teams and directors begin to draft their marketing strategies and create plans to guide their company. A good reason to start early is first, to get a head start on your competition, and second, to have ample time to do as much research as possible on advancements and trends being made. As technology enhances every step of the marketing process, here are four marketing technology trends to follow throughout 2018:
#1. Personalization will be a hero
Regardless of the industry your company is in or the products or services that you offer, customers will increasingly expect a certain degree of personalisation to be delivered as part of the package. This personalization can come in various forms such as website customization which is common with e-commerce stores, or financing options such as cash on delivery, online payment, or EMI options. Financing options in particular will continue to be very much in demand as a wide range of customers prefer different modes of payment based on their preferences.
#2. Automation and chatbots
When it comes to technology and integration of business platforms and activities, one critically important and indispensable part of both a website and social media platforms will be automated chatbots. Chatbots will enable you to reach out to customers and respond to their queries within seconds or minutes. Keep in mind that 32% of customers expect a response within half an hour or less, and 36% of customers who report a problem or complaint through social networking sites expect nearly instant assistance.
Chatbots enable businesses to automate customer service to a great extent using smart technology. By implementing chatbots into your business and gaining a head start on your competition, you will turn marketing technology from something to be feared into one of your greatest assets.
#3. Machine learning and AI integration
Personalization will play a huge role when it comes to marketing. Customers do not want to be treated as a group, but as individuals with personal connections, needs, and preferences. However, personalizing every email for every customer will not be an easy task. Automation, machine learning, and AI integration can make this task much easier than it is now. Simply categorize your leads as per their buyer personas, and allow your AI algorithms to do the rest.
#4. Videos and more videos
Video will continue to increase in popularity and dominate nearly every social media platforms. The power that YouTube holds is one of the biggest advantages any company can tap into. Facebook and Instagram are now popularizing video content on their platforms. Earlier this year, LinkedIn ran a beta test on video advertisements and found it to have critical importance to the response to ads. Therefore, having a team of video content creators could be one of the best investments you can make.
The year of 2018 could prove to be huge for companies especially since the Internet of Things (IoT) is all set to take over. (This is another discussion for another article.). However, follow these marketing technology trends while you draft and refine your marketing strategy throughout the year. At the convergence of marketing and upgraded technology lies the best that marketing has to offer. The stakes for marketers will get higher, and companies will be on the lookout for shifts in customer behaviour. The best way to understand what your customers want and how your company is perceived in the marketplace is through data-driven techniques to find and target the right audience.