Leading discovery platform Taboola, announced a strategic partnership with leading landing page and conversion platform, Unbounce, for marketers and agencies.
“As a high growth business, partnering with innovative companies like Taboola has been pivotal to our success and ability to introduce more marketers to the ease and power of the Unbounce platform. We’re thrilled to be teaming up with Taboola to bring the Analyzer and its intelligent landing page insights to thousands of Taboola’s brand marketer clients,” said Rick Perreault, CEO and co-founder of Unbounce.
“Every brand has a story worth being discovered, and this partnership with Unbounce will help brands engage with their audiences throughout the full marketing funnel. At the heart of what we do is make small business and brands successful, and we’re proud to offer marketers the resources they need to succeed in today’s fragmented digital marketplace. We are committed to continuously identifying new ways to help our partners,” said Adam Singolda, CEO and founder of Taboola.
This partnership is in lieu of Taboola’s Self Service Platform, which offers cost-efficient and scalable solutions to marketers allowing them to reach 1.4 billion users globally outside of search and social, placing relevant recommendations on some of the most premium publishers in the world, and carrying high editorial value and brand safety.
As a result of this partnership, the users of Taboola’s Self Service Platform will now have access to the Unbounce Landing Page Analyzer, allowing them to improve landing pages, thus convert more traffic and optimize campaigns, generating better results. The Unbounce Analyzer Program was launched in May 2018. It leverages artificial intelligence and machine learning to provide clients with comprehensive reports on the performance of their landing pages and recommendations for improvement at no cost.
As a result of this collaboration, marketers will be able to optimize for several key performance categories including page speed, mobile experience, search engine optimization and trust and security to convert more traffic.
