Multi-Channel vs. Cross-Channel vs. Omnichannel Marketing

Multi-Channel vs. Cross-Channel vs. Omnichannel Marketing

Though there were once a few channels for businesses to market through, those numbers have multiplied over the years. Now, businesses have many options and ways to put them to work. Multi-channel, omnichannel, and cross-channel marketing are three of those ways. Although the use of cross-channel and omnichannel strategies are

Merkle Partners with Adobe

Merkle Partners with Adobe

Leading technology-enabled, data-driven performance marketing agency, Merkle, announced its partnership with Adobe on its customer experience management (CXM) platform - Adobe Experience Platform. “Merkle is excited to expand our Adobe strategic partnership to drive new innovations and informed experiences for our clients and their customers,” said Tom Miller, Alliances Lead Americas

Using Content Marketing Tools to Improve SEO Rankings

Using Content Marketing Tools to Improve SEO Rankings

The relationship between SEO and content marketing is important. Both need to be part of your digital marketing strategy, as they both lead to more leads and business exposure. Using content marketing wisely can drastically improve your SEO efforts and search engine ranking. The difference between SEO and content marketing SEO stands


4 Advantages of Mobile Commerce Apps for Retail Enterprises

4 Advantages of M-Commerce Apps for Retail Enterprises

In today’s breakneck commerce race, you need every advantage you can get. One of the best ways to get, and stay, ahead of the competition is to understand the world of mobile, or M-commerce. M-Commerce uses handheld devices, typically that smartphone in your hand right now, to facilitate transactions between

Own The Crowd: Why Collaborative Content Creation Really Wins

Collaborative Content Creation

Editor's Note: Ted Rubin is a leading Social Marketing Strategist, Speaker, Author, Provocateur, CMO of Photofy, and MC/HOST of Brand Innovators monthly Marketing Summits. The thoughts and opinions expressed in this commentary are his own.   *** CEO of Photofy John Andrews considers how collaboration with your employees could make your digital content sing… Digital marketing

SummitSync Announces Partnership with 180byTwo

SummitSync announces partnership with 180byTwo

AI-powered meeting automation platform SummitSync announced that it has partnered with 180byTwo to help brands get better results from B2B conferences and trade shows. Through this partnership, SummitSync will combine its conference and trade show intelligence with 180byTwo’s next-generation B2B digital audience activation and management services. SummitSync’s platform schedules, tracks and


The 8 Most Important M-Commerce Applications

The 8 Most Important M-Commerce Applications

We live in a day and age where people are using their phones and other mobile devices more and more to purchase and peruse items. Mobile commerce is now more important than ever and looking at a few of the best M-commerce applications can help you to better understand mobile

Ada Debuts Ada Glass

Ada Debuts Ada Glass

Automated Customer Experience company, Ada, announced the launch of Ada Glass. Ada Glass is a new feature on ADA’SBACX platform which provides a seamless customer handoff from Ada’s AI-powered chatbot to live chat platform partners including Zendesk, Salesforce, and Nuance. Ada Glass allows customer support teams to escalate a customer to

Sound That BRANDS Anticipates Major Funding Round

Sound That BRANDS Anticipates Major Funding Round

Los Angeles Podcast Studio to Specialize in Branded Content PRESS RELEASE – LOS ANGELES, CALIFORNIA -- Sound That BRANDS, the Los Angeles-based podcasting studio specializing in branded audio content for national advertisers, announced that Emmis Communications would provide a round of funding that will allow rapid expansion. “At Sound That BRANDS, our