IDG Communications & BMC Launch BMC Helix Content Hub

IDG Communications & BMC Launch BMC Helix Content Hub

A global leader in IT solutions for digital enterprises, BMC and IDG Communications’ Strategic Marketing Services teams have announced that they are working together to launch the BMC Helix Content Hub. BMC helps customers run and re-invent their operations with open, ready to scale modular IT solutions. By optimizing the operations from

App Annie Releases Report on State of Mobile in 2019

App Annie Releases Report on State of Mobile in 2019

App Annie is the leading global provider for mobile data and analytics. The company released its annual ‘The State of Mobile in 2019 report’, which is the most comprehensive guide for businesses looking to capitalize on mobile transformation. Per the data released by App Annie in the report, consumer spend in app stores

SpotX Releases New Report Predicting 2019 Video Advertising Trends

SpotX Releases New Report Predicting 2019 Video Advertising Trends

Leading global video advertising and monetization platform SpotX has released a new report titled "2019 Video Advertising Trends." Denver, Colorado-based SpotX enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. It gives media owners and publishers the control, transparency, and actionable insights needed to understand


Shutterstock Releases Brand New Marketing Campaign After 6 Years

Shutterstock Releases Brand New Marketing Campaign After 6 Years

Leading global technology company, Shutterstock Inc., offers high-quality assets, tools, and services through its creative platform. The company announced last week that it has launched its first brand marketing campaign in six years. The campaign was launched across digital and social channels across the US, the UK, Canada, and Australia, and

Don’t Ignore These Marketing Technology Trends in 2019

Don't Ignore These Marketing Technology Trends in 2019

The new year brings a ton of new trends. We are almost two decades into the 2000s (crazy right?) During these past 20 years, we have seen technology explode, trends come and go, and marketing evolve into a new more customer-centric beast. But, as marketing continues to shoot forward at an

Spiceworks Study Shows 40% of B2B Brands Will Boost Marketing Budgets in 2019

Spiceworks Study Shows 40% of B2B Brands Will Boost Marketing Budgets in 2019

The IT industry connecting marketplace Spiceworks released a study that discusses the marketing budget trends for B2B brands. Key findings of the study suggest that 37% of all businesses are expecting their budgets to increase, while 42% believe their marketing spend would remain static. Only 8% of the businesses anticipate

Agile CRM Receives Recognition as CRM Space Leader

Agile CRM Receives Recognition as CRM Space Leader

The business landscape and management orientation styles are becoming more and more customer focused and are increasingly opting for an all-in-one CRM platform as they help eliminate the cost of having to maintain multiple platforms, align a company’s teams onto a single platform, increase productivity and help businesses gain deeper


Forrester Announces Completion of SiriusDecisions Acquisition

Forrester Announces Completion of SiriusDecisions Acquisition agreement

Last year, Forrester announced that it had come to an agreement to acquire SiriusDecisions. Now, the research and advisory firm announced that it has completed the transaction and now owns SiriusDecisions. The acquisition deal was for $245 million in cash, subject to any adjustment. The completion of this acquisition bolsters Forrester's ability

How Consumer-Generated Advertising Can Boost Sales

How Consumer-Generated Advertising Can Boost Sales

The success and impact of your marketing campaigns and strategies can have a direct influence on your sales and business. From TV and radio to print and digital advertising, your business depends on other people knowing about your products and services. More and more, businesses are turning to their fan

Creating Collaborative Content in 2019 [An Interview with Barry Feldman]

Creating Collaborative Content in 2019 -An Interview with Barry Feldman

Content creation and content marketing remain one of the best ways to generate traffic, nurture leads, and make money. It is one of the reasons companies including Netflix and Facebook are investing thousands of dollars in new and original content development throughout 2019 and 2020. In fact, according to a