Digital PR: Link Building Trends Expected in 2019 and Beyond

link building trends

Guest post by Tom Buckland Tom Buckland is an SEO consultant and the owner of Ghost Marketing, the #1 link building agency in the United Kingdom. He also owns the SEO blog, SEO Oasis and is an entrepreneur at heart. Connect with him on Twitter. *** Link building trends for digital PR are...

How to Get the Best Event ROI Metrics for Event Marketing?

Events ROI Metrics

Most companies allocate at least 21% of their marketing budgets to having their executives attend in-person events. With so much budget and expenses on the line, it is imperative to track return on investment. But how can ROI be tracked for events? This video describes five tactics you can use to...


Benefits and Solutions of Multi-Factor Authentication

Multi-Factor Authentication

Managing user login access to data resources, in order to reduce the risk of unauthorized access, is a significant challenge. There are clear benefits of having a robust password policy and a strong authentication process. The best practices for a stronger login security policy include having the requirement for users to...

MarTech Breakthrough Awards Program Names Cvent the Best Overall Event Management Solution Provider in 2019

MarTech Breakthrough Awards Program Names Cvent the Best Overall Event Management Solution Provider in 2019

Prestigious annual awards program recognizes standout marketing, advertising, and sales technology around the world. PRESS RELEASE -- TYSONS, VIRGINIA -- Cvent, a market leader in events and hospitality technology, today announced that it has been selected as the winner of the “Best Overall Event Management Solution Provider” award by MarTech Breakthrough,...

5 Reasons to Adopt Customer Intelligence in Your Organization

5 Reasons to Adopt Customer Intelligence in Your Organization

Your customer is the reason your business exists. Without your customer, your business lacks an audience to engage with and the ability to succeed. Understanding your customer, then, is how your business can thrive. Actionable, relevant customer intelligence gives you the information that your business needs to engage in a...

Creating an Effective SEO Content Marketing Strategy

Creating an Effective SEO Content Marketing Strategy

SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the process of bringing in...


How Marketing Automation Improves B2B Content Marketing

How Marketing Automation Improves B2B Content Marketing

B2B businesses have been able to successfully grow their reach and their business by using content marketing that can help walk customers through a long buyer’s cycle. It allows them to connect with customers in a way that allows audiences to know why they stand apart and what they have...

How Important Is Second-Price Auction in Online Ads?

How Important Is Second Price Auction in Online Ads

Digital advertising is a crucial element in most business’s marketing strategy. The online research that customers do is essential in their purchasing decisions, and brands need to be a part of this initial online research. In addition to SEO, direct mail, print pieces, and email campaigns, digital advertising makes up...

How Successful Startups Use Marketing Automation

How Successful Startups Use Marketing Automation

Startups tend to have two many areas of concern that they prioritize their attention around: growth and budget. Most business owners and startup leaders are focused around how to grow their brand awareness quickly in order to grow sales and revenue that will allow them to continue to invest in...