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The Rise of Voice Commerce: Transforming the E-Commerce Landscape
April 12, 2024
Voice channels can dramatically reduce the friction involved in shopping experiences and allow buyers to connect with brands on a deeper, more organic level. Indeed,...
The Power of Augmented Reality in Retail: Enhancing Customer Experiences
April 9, 2024
The potential of augmented reality in retail is immense. Research shows that the AR in the retail market will surpass $61 billion by 2031, up...
Revolutionizing Content Creation: AI-Driven Strategies for 2024
April 1, 2024
Artificial intelligence is fast becoming a driving force for content innovation. In a recent survey, 100% of digital marketing agencies reported using AI as part...
Crafting Your Digital Employee Branding Strategy: The 2024 Guide
March 29, 2024
In the age of social media, employee branding is inevitable, whether you’re actively planning for it or not. Your employees’ online presence can cultivate an...
Mastering AI Implementation: A Guide for Marketing Teams
March 25, 2024
Research shows that 68% of marketers have at least incorporated AI into some of their workflows and organizations, but not fully exploring an AI pilot...
Optimizing Customer Experience: The Impact of a Great IVR System
March 18, 2024
Phones remain one of the top three channels consumers use to reach your business; chances are, they’ll be greeted by interactive voice response (IVR). Read...
4 Marketing Experience Optimization Strategies
March 8, 2024
The top-of-the-funnel experience, from search and awareness to conversion, has undergone a massive shift in the last few years. Customer expectations have changed from the...
Mastering BCDR in 2024: Best Practices for Business Continuity and Disaster Recovery Planning
February 26, 2024
In today's business climate, data is more valuable than ever before. It facilitates more targeted marketing, product development, and trend forecasting. Because of these factors,...
Turning Chatbots into Cash: Creative Strategies to Monetize Chatbots
February 22, 2024
Despite a growing focus on chatbots and conversational commerce strategies, research shows that there’s still a wealth of untapped potential. Gartner found that only 8%...
Unlocking the Power of Data in Content Personalization: What You’re Missing Out On
February 19, 2024
In the world of content, data is the secret ingredient to a mouthwatering pie. Think of it as the missing puzzle piece in a 1000-piece…
How to Enhance Data Quality with Enrichment Processes for Business Success
February 12, 2024
Data – the building block of customer intelligence – always begins unprocessed, no matter the origin (e.g., email lists, social media platforms, or website traffic)....
4 Ways to Build a Brand Beyond Social Media: A Data-Driven Approach
February 6, 2024
Crunching data might be as exciting as watching paint dry for some. Yet, in the realm of brand building, it's akin to panning for gold...
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