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Leading vs. Lagging Indicators in Marketing
January 29, 2024
Being data-driven is among the top priorities for CMOs, so it is important to understand the difference between leading vs. lagging indicators and how they...
How to Set Up an Effective Lead Management Workflow
January 8, 2024
Lead management aims to connect marketing and sales, establishing a meeting ground between these essential functions. At its most basic, this customer acquisition strategy identifies...
Choosing the Right Architecture: Serverless vs Containers for Microservices Applications
December 29, 2023
Microservices are an architectural technique for software design in which the application comprises tiny, distinct services that interact through well-defined APIs. Serverless and containers are…
How to Calculate NPS Using Marketing Technology
December 5, 2023
 If you’ve ever responded to the question, “How inclined are you to suggest a product/service/brand to friends or colleagues?” – you’ve witnessed the core fundamentals…
How Will AI Shape the Future of Programmatic Ad Buying
November 20, 2023
Marketing is among the few business functions already being profoundly impacted by artificial intelligence (AI). Recent advances in AI have laid the foundations for several…
11 Critical Questions to Ask When Moving to a New Martech Solution
October 23, 2023
Choosing a new martech solution has always been a pivotal business decision. Today, martech buyers must navigate through more considerations than ever before. Research indicates…
What is Customer Marketing?
October 16, 2023
Customer marketing encompasses a suite of tools, processes, and strategies aimed at reaching, connecting with, and maintaining engagement with existing customers. The objective is not...
How to Create a B2B Buyer Persona?
June 27, 2023
Buyers are more likely to engage with companies that meet their specific requirements. A comprehensive B2B buyer persona must be created for this reason. Your…
Artificial Intelligence (AI) for Marketers: A Beginner’s Guide
June 21, 2023
Marketing could possibly be the biggest gainer from artificial intelligence when compared to all other business departments. Understanding consumer requirements, matching them to services and…
The New MarTech Pro’s Guide to Google Analytics
May 22, 2023
Are you maximizing the information available about your website? As a martech professional, you’re sure to be confronted with this question. Google Analytics (GA) is…
How to Drive Sales with Email Marketing
May 2, 2023
Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish…
What Is a Customer Experience Management Platform? Definition, Working, and Benefits
April 10, 2023
Customer experience is no longer limited to only delivering exceptional service or managing contact center operations. Businesses are looking to harness data and cloud-based tools…
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