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Account-Based Marketing Tools

Best Account-Based Marketing Tools to Improve Your Marketing Efforts

Marketing is both an art and a science. The data that companies gather – information about their current customer, past marketing initiatives, market trends, industry…
Sales Techniques

7 Sales Techniques to Boost Business Sales

B2B businesses have unique challenges, including long sales cycles and many decision makers to reach out to. Are you struggling to break   through with…
Improve Your ABM Strategy

5 Ways Marketing Automation Can Improve Your ABM Strategy

Marketing has had a long history in the business world. From the early days in ancient Roman times with vendors yelling out to the passing…
Account-Based Marketing

Account Based Marketing vs. Account Based Selling: Defined

To stay ahead in the marketing world and generate the best revenue for your business, it is essential that marketers understand the difference between account-based…
Account-Based Marketing Platforms

Best Account-Based Marketing Platforms for SMBS

Account-based marketing is a marketing strategy that helps business generate higher quality, more targeted leads – as opposed to as many leads as possible hoping…
how to approach and engage with new customers

Best Practices for Approaching and Engaging with the Modern Customer

The key to engaging with customers – both those that you’ve yet to convert into clients and those that you want to retain over the…
Statistical Analysis Software

Top Statistical Analysis Software for Sales Teams

We live in a data-filled world. Data informs our decisions – from breakfast to business. The kind of data and information that businesses have access…
Best Sales management Software

15 Best Sales Management Software and Tools to Use

For organizations looking to add sales enablement to their strategy, or those just wanting to revamp their plans for maximum results, having the best software…
Seismic Sales Enablement

How Important Is Seismic Sales Enablement Software for B2B?

Sales enablement is exactly what it sounds like – the process that helps enable more sales. But how? Sales enablement identifies what salespeople need to…
How to Create an Effective B2B Account Based Marketing Framework

How to Create an Effective B2B Account Based Marketing Framework

Account-based marketing is a personalized, highly specific, and curated marketing strategy that focuses on a business positioning themselves as a solution for a particular company…
TapClicks Acquires StatX

TapClicks Acquires StatX

Marketing intelligence, analytics, reporting, workflow and order management platform provider TapClicks announced that it has acquired Silicon Valley-based Fintech provider StatX. StatX provides a data…
Account-Based Marketing Best Practices

10 Account-Based Marketing Best Practices for the Marketing Industry

Business marketers often try to reach as wide an audience as possible with their marketing campaigns. With account-based marketing, often abbreviated as ABM and known…