Marketing leader in experience management, Qualtrics, announced that it was named the top enterprise leader in the most recent G2 Grid Report for Customer Experience and Employee Experience. The company’s Research Core product was rated in the top 3 in its category and Qualtrics is the only experience management company that was listed as a leader in multiple categories.
G2 releases the Grid and Index Reports that rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. The product rankings in the report are based on customer satisfaction and market presence.
The Qualtrics’ Customer Experience (CustomerXM), Employee Experience (EmployeeXM), and Research Core products are built on the Qualtrics Experience Management (XM) Platform. The XM Platform allows companies to manage experience data across customer, employee, product, and brand experience. More than 75 of the Fortune 100 use Qualtrics to power their experience management programs.
“People seek out great experiences and they reward the brands who provide them. In our ever-connected world, it’s more important than ever to have a single system of action to power the experiences organizations provide to their customers and employees,” said Mike Maughan, Head of Global Insights at Qualtrics. “Qualtrics is the only experience management platform that makes it easy for organizations to listen at every meaningful touchpoint, understand what is happening and why, and then take action to improve every core experience.”