Well-designed landing pages are the single most important factors that govern conversions. So, it is important to capture the users’ attention as soon as they land on your site.
An effective landing page must be free from distractions and entice the user through an effective, well-placed called to action.
The eight best practices for landing pages to gain mobile conversion optimization are:
- Create a “mobile” only landing page
- Minimize all distractions
- Execute a click-to-call strategy
- Create compelling headlines
- Create page pop-ups
- Add a clear call-to-action
- Go easy on videos or flashy visuals
- Add engaging testimonials
The most effective landing pages contain an engaging headline with a highly visible call-to-action. Therefore, it is critical to consider and implement these best practice standards for landing pages to ensure higher optimization and conversions.
As much as 50 percent of all landing pages are optimized for mobile use. This means that marketers must prioritize and better understand mobile visitors and the mobile landing page landscape as well as best practices to achieve optimal conversions and results.
This video discusses eight ways mobile conversion optimization can win customers and the importance of creating effective landing pages using best practice standards to create engagement and increase conversions.