M-commerce is now a foundational part of modern life. Buying able to use mobile applications to conduct business – from shopping for goods and services…

M-Commerce is becoming a more and more important factor for business growth, and it looks as though that importance will continue to grow. Whether you…

With constant changes and advances in technology, it’s hard to believe that email is decades old and still very much in use. 99% of people…

Businesspeople often have a pop culture blind spot. They think it’s irrelevant at best, frivolous at worst. But that’s a major oversight. Marketing is both…

In 2019, many marketers see a growing need for better customer engagement and interaction software, especially ones that are developed specifically for mobile applications. This…

Most businesses – both B2C and B2B – wouldn’t exist without their customers. That’s why customer engagement is such a crucial part of your business…

To remain competitive, businesses need to be innovative – in their products, in their solutions, in their strategies, and in their customer outreach. Innovative, creative,…

Marketing is both an art and a science. The data that companies gather – information about their current customer, past marketing initiatives, market trends, industry…

Marketing has had a long history in the business world. From the early days in ancient Roman times with vendors yelling out to the passing…

With the growing need for data in the marketing industry, account-based marketers look to determine different trends of current customers and potential prospects based on…

Account based marketing has been getting popularly accepted in recent times. It has been experiencing a resurgence among bloggers, vendors, and market research organizations. Hence,...

As you are likely aware, podcasts have become a popular tool and a great source for marketing efforts. They are a somewhat unique approach to…